SERRV International

Transport is a crucial driver of economic growth, poverty reduction and achievement of the millennium goals (MDG) in developing countries. The transport sector plays a significant role in economic growth at the sub-national, national, regional and global levels. Transport is indispensable for the well-functioning of and development of economic activities, for the production and distribution of goods and services as well as for trade [1]. Road transport plays a very important role in the economy…

Effects of globalization in Kenya. Globalization is the interactional process between various companies, people and nations. This process is majorly driven by the developing technological advances in the field of information technology and international trade. Globalization process has been in existence for many years now and it can date back to several years ago when Kenya was taking part in trade with other countries like in the case of the coastal trade. The process has got many effects on…

The motivation for growth has led to Aerolift looking for a new market. According to Greening et al. (1996) expansion into markets in foreign countries is a tremendous way for a company to develop further. Market entry basically means activities associated with bringing a product or service to a potential market. Kumar and Subramaniam (1997) and Nakos and Brouthers (2002) emphasise that entry mode is a critical strategic decision for companies intending to conduct business overseas. The choice…

1.The central argument of the Asiaphoria by Lant Pritchett and Larry Summers Asiaphoria was first defined by Lant Pritchett and Larry Summers (2014) as a view that Asian Giants, especially China and India will increasingly shape and dominate the global economy. Although many scholars hare the idea that Asian Giants will continue to grow at high growth rate, like Justin (2016) and Pradeep (2015), let alone similar claim from World Bank, Pritchett and Summers do not agree with Asiaphoria and…

1. What is the Middle East like? What is it like compared to the U.S. or Europe? In The Mummy, the Middle East appears frozen in time, stuck in the time in which “the Mummy” originally lived, supposedly 3,700 years ago. The film opens on images of ancient ruins and desert landscape, and its magical qualities are also immediately established with the words of the Scroll of Thoth speaking of Amon Rah (the God of gods) and of the “magic words,” through which the mighty one will return. Not only…

6. COMPETITORS As stated above Hilton has 4 direct competitors in their industry. These competitors are Starwood Hotels, Choice Hotels International, Marriott Hotels, and InterContinental Hotels. These 5 major hotel brands are all very competitive since no group has more than a 20% market share. But each hotel firm has their individual strategies in order to best compete against their rivalries. Hilton has easily recognized their competitive strategy as one of broad differentiation. They seek…

International car industry is a good example of such type of internationalisation. Volkswagen intends to explore international markets with its product. Many small suppliers had to internationalise in order to match with Volkswagen as there exists an interdependent network of relationships. In order to avoid competitive disadvantage the small and medium sized suppliers had to forcefully follow the path of Volkswagen’s international steps (Coviello & Jones, 2004).…

Is Temasek the right model for reforming Chinese SOEs? Temasek is a sovereign wealth fund created after British occupation, it helps to promote nation-building, create jobs and invests in priority enterprises. As an active shareholder and investor, its portfolio covers a broad spectrum of sectors including financial services, telecommunications, media and technology, transportation and industrial. It is owned by the government, important for government revenue and national growth but is…

With the great opportunities to affect the long last socioeconomic, political and cultural reform has make the Philippines stands on the acme of the new era of prosperity. Philippines require a dynamic local consumer market and attract foreign investment by investors outside of the country in key growth industries. Strategic location of Philippines which flanked by the Pacific Ocean and the South China Sea makes it a critical point to some 500 million people in the ASEAN market. Therefore,…

First it would be interesting to have a look to the industry structure of Banyan Tree Group. The Group is composed of hotel and resort situated in 14 countries and on 3 continents. To be more precise, the Group is running 37 hotels and resorts, 68 spas, 81 galleries and 3 golf course, but they are also making some education with their academy, the Banyan Tree Spa Academy, situated in Thailand, in Bintan and Lijiang. The Banyan Tree Group is providing a specific kind of service which is based on…