Serif

[[IMAGE]] This variation didn’t actually use a modified formula of the original, purely an entire different recipe that didn’t contain sugar. The can featured the word ‘Coke’ written singularly for the first time – in a modern slab serif typeface, accompanied by the prefix ‘Diet’ that was kept in script to reference the standard Coca-Cola logo. In just two years, the new low calorie drink became the top soda in the world, second only to the original. This success, however, was counteracted…