Serif

inspired by John Baskerville, first transitional typeface called Baskerville. That was when Firmin Didot decided to design his own typeface. Didot font was considered as the first Modern typeface. It has high contrast between thick and thin strokes, thin serifs with no joining, and vertical stress in rounded strokes. Thirty years later, the typeface Bodoni was created by Giambattista Bodoni. He was an Italian typographer, type-designer, compositor, printer and publisher in Parma. Bodoni was…

It is easiest to read. Almost all books, newspapers and magazines use serif type faces. Some websites use sans-serif fonts for body copy, however in print, most graphic designers agree that serif fonts are optimal. 7. Watch for rivers, especially when using justified text. Rivers are discernible patterns of white that appear in body copy. They are disturbing to the eye and can make…

aspects of the overall layout: use simple typefaces, use typefaces appropriate for the amount of reading to be done, use mixed case, control line length, use single spacing, and users prefer sans serif typefaces. In the chapter, she mentioned how the modern typeface is a thick and thin, and crisp serif. The common features in modern typefaces are in their height ratio, weight ratio and the stroke is used to describe difference between typefaces. The author states that designer have…

chosen by CBS to be shown next to their iconic eye logo. Didot has been around since it creation in the eighteenth century by a Frenchman by the name of Firmin Didot. It is a very structured font, with an attitude all its own. The bold strokes and thin serifs give Didot is timeless look, a look that has survived the ages. The typeface is utterly timeless and elegant, its look having survived through the centuries. The typeface Didot has a very interesting history. It is a font whose roots lead…

Serif and sans-serif are both important typefaces in graphic design. Although they both contain the phrase “serif,” there is a difference between the two A serif typeface is a typeface that has small markings on the edges of each letter, like this. Sans-serif, is just as you would think, typeface without the “serif” markings, like this, hence the “sans” included in the name. 8. Leading is another word…

into the serif classification and is part of the Microsoft ClearType Font Collection. The ClearType Collection has all its fonts starting with the letter “C”. The name Constantia, was selected by Hudson for this typeface based on singing some psalms during vespers when he noticed the word Constantia and selected it mainly because it began with the letter “C”. Some Constantia users feel that the typeface is a hybrid between serif and sans serif as not all the letters have the classic serif feel.…

making. The Bodoni typeface, according to Bodoni: The History of Being Awesome, is, "...an easily recognizable Romantic typeface with a vertical stress and slight serif bracketing." Roman type is an upright, serif typeface such as Caslon or New Times Roman. The most notable characteristic of Bodoni type is the contrast provided by flattened serifs. The typeface's contrast is beautiful…

were fierce proponents of the English old-style. Yet, John Baskerville decided the typeface needed an update and type into the neoclassical age. He redesigned the letters by making the hairlines thin, adding generous thick strokes, sharpening the serifs and creating a vertical axis. All of these factors helped increase legibility and made the design more pleasing to the eye. Intially, the transitional…

Born April 2nd 1902, Tschichold was the son of a signwriter, and he was trained in calligraphy. He was different from almost all other noted typographers of the time as a result of his training, since they had trained in architecture or the fine arts. His parents who feared that he didn’t want to be an artist concluded that being an illustration teacher would be better than him being an unfruitful artist. Though this job only lasted 3 years. In March 1933, Tschichold and his wife were arrested.…

comparison to how the ad was able to draw your attention and keep it. I also believe that my example of fonts and font styles were also very effective for the students as, the next day after the presentation, I heard students using the terms sans serif and serif while discussing what font they should use. Finally, I believe that the examples I used were effective because of their relevance to the project. Considering that the summative project for these students is based upon governmental…