Serial ATA

AirAsia has two main customers which is the young, fair conscious customer and business travelers whom are looking for low airfares to travel to their destination, safely and comfortably. AirAsia adopted low cost leadership strategy, hence, all sources such as labour, fuel and aircrafts related to cost reduction must be exploited. AirAsia must reduce operating cost throughout its internal value chain activities. Therefore, we have used value chain analysis as a tool to analyze the effectiveness…

Leaderships have many styles are the Autocratic, Bureaucratic, Coaching, the Cross- Cultural, Emergent, Laissez Faire, Strategic, Team, Facilitative, Servant, Transformation and many more. One person can have more than one leadership styles. Marillyn Hewson, Bill Gate and Spencer Brown are participant leaders. Bill Gate, Spencer Brown and Willy Walker are vision leaders. The Transformational leadership are Bill Gate, Spencer Brown and Willy Walker. The only leader for Autocratic are Bill…

1. Objectives of the Report This task’s objective is to analyze and investigate AirAsia on how it has managed its competitive advantage to become a top budget airline in Asia. 2. Purpose of the Report The purposes of this report is to know how AirAsia works, to know the strength, weakness, opportunity, and the treatments on Air Asia analysis, and to overcome the lowest strategy on the analysis. 3. Scope of the Report Scopes on the analysis are: - The internal analysis for the internal…

HRM Coursework: High Flying Airlines First Officer, Pilot A380 Laura Hatcher H00202693 Samit Singh H00141922Mohammed Solanki H00176955Mokhira Vokhidova H00199223 Contents: Job description Recruitment Person specification Advertisement Letter to interview Letter to successful candidate Letter to unsuccessful candidate Cover letter + Application Interview Plan Induction Selection Methods Job description High Flying Airlines is an internationally recognized…

Southwest Airlines Key Strategies Business Level strategy. Business level strategy is a process in which an organization focuses its core competencies on satisfying their customers, it details actions that should be taken to provide maximum value to the customers and gain competitive advantage over the firm’s competitors within an industry. Southwest Airlines employs a cost leadership business strategy which focuses on competing for a wide range of customers based on price of the goods or…

Whole Foods Market - value excellence A company that has always been building customer value through value excellence, I think is Whole Foods Market. It is a great example of utilizing customer innovation to capture the demand for natural and organic foods that has been growing rapidly in the U.S. since the late 1990s. Staying true to their customers and connecting with them through their product offering is the formula that Whole Foods credits its success to (Simmons and Carwford, 2013). The…

Two is Better Than one When we think of companionship, most of us automatically think of romantic relationships. Although this is a common view of companionship, there are other ways it can be interpreted: with friendships, acquaintances, family members, teachers, and the list goes on. On Tuesdays with Morrie, the Author Mitch Albom presents a few examples of companionship. Through Morrie’s interactions, we examine different examples that portray aspects of companionship revealed: with Mitch,…

WestJet is a culture and customer based airline which provides a unique sense of its own friendliness to fulfill customer satisfaction and accomplish high demand and growth of market share (Buchanan, 2012). The goal of WestJet is “to enrich the lives of everyone – customers, employees and people in WestJet’s world by providing safe, friendly and affordable air travel” (Westjet, 2016). WestJet believes that their passionate and always caring attitudes are the essential foundations of their…

140 million dollars, 1.4 tons of cash. That is what Dr. David Gao received after being violently dragged off an overbooked United Airlines flight. With such a settlement, it seems that the company shows their sincere apology to the physically and mentally tortured passenger. However, if we look into this entire incident from an economics perspective, it is not hard to recognize that all the company did was to ensure it’s own benefit, and all the settlement and so-called “apology” is nothing but…

Why Southwest Hospitality, compassion, and quality are all words that come to mind when I think of Southwest Airlines. Travel is something that I have been fortunate enough to experience throughout my life, domestically and internationally. Whenever I have the opportunity to take Southwest Airlines, I know I am in good hands. It’s that kind of trust that makes any travel experience more than just getting from point A to B. What is unique about Southwest, is that that level of compassion and…