Serial ATA

Revenue management (RM) was first implemented in the 1970s and practised mainly within the airline industry, also known as airline yield management (Cross, Higbie, & Cross., 2009). Smith (1992) described revenue management as “selling the right seats to the right customers at the right price” (as cited in Schuessler, 2010). In the late 1980s, the hotel industry adopted this practice from the airline industry, with a similar objective to increase revenue. The implementation of RM by American…

1. I would invest in xCraft because I see the versatility and multiple routes with this investment. As stated by the owners. They have the X PlusOne with a solid investment of $170,000 on Kickstarter. We can also market the X PlusOne to other cliental such as oil companies, people with large acres of land, and even movie directors considering how fast the drone can go. We also have the potential star, the PhoneDrone Ethos: With about $350,000 in investments from Kickstarter and Indiegogo, I can…

According to the J.D. Power 2017 North American Airline Satisfaction Study, Southwest Airlines ranked #1 in its segment for customer satisfaction (J.D. Power, 2017). It is also on the Forbes list of America’s Best Employers for 2017 (America’s Best Employers, n.d.). To achieve this success, Southwest Airlines has implemented effective managers and management policies. Specifically, they have reinforced their mission statement, implemented a strategic management plan, and created a positive…

Within Delta Airlines, the stakeholders are employees, government officials, suppliers, and customers. Delta Airlines’ Directors are responsible monitoring the performances of management, while being loyal to the company’s standards. Under the guidance of the CEO (Chief Executive Officer) are managers, officers, and employees (Corporate Governance, 2012). Delta’s Market Strategy Within the airline industries, the most useful marketing tool has been the frequent flier program. In the early…

London-Gatwick Airport (LGW) is the second airport by size and passenger traffic in the British capital. It is located 43 kilometers to the South of Greater London. Basically, it is served by low-cost airlines, as well as part of flights of British Airways. Arriving and Departing in LGW Public Transit from LGW Gatwick Airport has good public transport connection with London. Passengers can use one out of three types of trains: Gatwick Express, Southern Railway, and First Capital Connect.…

Case Study 2 Erin Olivier – AVM 371 Erin Olivier Southern Illinois University Carbondale AVM 371 Aviation Industry Regulations Spring 2017 Case Study #2 – – Southwest Airlines: FAA Safety Inspectors and Cracks I. Summary: • In 2008, the Department of Transportation (DOT) investigated allegations that certain FAA inspectors became “too cozy” with Southwest and failed to inspect for cracks in the skin of aircraft. The failure to inspect occurred during 2006 and 2007. •…

Frontier Airlines is an American airline company offering low fare flights. It has roughly 60 destinations mostly throughout the US and a few international destinations. The company was incorporated on February 8, 1994, and started flight operations on July 5, 1994. The group of owners included the old executives of a ceased airline company with the same name. (Frontier Airlines 1950-1986) The company has over 3,000 employees who operate more than 275 flights a day by over 65 aircraft. This…

For the final biography project, my writing will focus on a group of pilots, not just one person. Specifically, it will focus on the 588th Night Bomber Regiment, a part of the Soviet Air Force group during World War II that was nicknamed the “Night Witches” for the near silence of their attacks (Garber, 2013). They are different from other regiments of women pilots because they were some of the first to be allowed to fly combat missions rather than just support. They received pushback from their…

The culture at Southwest is based on a family atmosphere where team work is promoted to accomplish exceptional operational efficiency. Additionally, the employee’s commitment to their corporate culture is magnified by the aspect of personal responsibility, ownership, and core values that were instilled by CEO Herb Keller. To date, the cultural advantage that Southwest utilizes to gain market share is how they treat their customers. Customer satisfaction is paramount in their approach to cultural…

What multi-modal impact does Qantas have with their DFW hub? With Qantas using DFW as one if its current hubs. The airline has the opportunity to now bypass San Francisco, which reveals a lot of the current congestion the airline or passengers used to deal with. Also, DFW has much better connections since Qantas and American Airlines became partners for all United States Flights. Finally, DFW is a major airport and it’s not going to be deserted at any time of the day or night, but in terms…