Serial ATA

Southwest Airlines: CSR In this era of globalization, sustainable development, ethical business practices and Corporate Social Responsibility is the need of the hour. Perhaps the best example of a contemporary organization that has used these principles effectively is Southwest Airlines. McGee-Cooper, Trammell, & Looper (2008) describes how Colleen Barrett, a leader at Southwest works passionately with her followers by holding herself accountable to their needs and creating a supportive…

Aer Lingus is the one of the national airlines in Ireland. Its headquarters are at Dublin airport. A fleet of 47 Airbus aircraft are operated by Aer Lingus, and the company carries over 10 million passengers per year on mainline and Regional services. The company also offers airport services and in-flight services, as well as cargo transportation services, mainly on its long-haul routes. Its cargo services include direct services between cities in Ireland the United States, Europe and the UK,…

The key to successful unrelated diversification is identifying an industry which has an identifiable area of growth which can deliver the required profit, where the company has internal capabilities that generate a competitive advantage. Virgin Atlantic’s market entry in the 1980’s was a good example of this as it came about at a time when great customer service was a rare quality in the airline industry. The industry which was instead overwhelmed by cancelled flights, delays and lost baggage.…

Introduction Southwest Airlines is an outstanding organization formed by the Herb Kelleher and President Colleen Barrett. Through servant leadership these two have managed a successful operation where both the customers as well as the employee’s satisfactions are met. By obtaining Christ-like servant leadership, this operation has set flight with successful frequent flyers of the airline numbers climbing every year. What type of servant leader behaviors did Herb Kelleher exhibit in starting…

Spirit Airlines employs good-value pricing because it offers consumers with a low-cost seat on a plane with no added features or services. It does not add extra features or services to justify charging higher prices which occurs with value-added pricing. Spirit Airlines charges customers for a seat on the airplane and charges extra fees for any other services or features. Even though Spirit’s prices are basically the same as its competition, the pricing strategy is truly different. While there…

The wage areas which cover pay for Aircraft Mechanics, are as follows: 1. Los Alamitos Airfield- Los Angeles FWS Scale. Although the LA area is the 7th highest Cost of Living ranking City in the US, in comparison to the average rates for the occupation within the US, the pay for Aircraft Mechanics does not significantly differ (based on the Bureau of Labor Statistics). The median for LA hourly pay is $29.21. The FWS rate range for WG 10 in LA is $26.76 to $30.76. 2. AASF Stockton - Stockton…

I chose to do my case study on Delta Air Lines Sky Club. Delta wants their Sky Club to stand out more to people. They want to redesign their environment and amenities in and around the Sky Club. They want to do the change for their business travels and the people who has the money to be in their Sky Club to give them something new to look at. When some one sees something new they know that place got something(s) new going on. With this new look they want people to think and choose Delta airline…

Southwest’s total rewards philosophy and its three categories of offerings Southwest Airlines' website has a mission statement designed especially for employees, “To Our Employees: We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, employees will be provided the same concern, respect, and caring attitude within the…

Southwest Airlines Headquartered in Dallas, Texas, Southwest Airlines is currently the U.S.’s largest domestic passenger airline, who transported 136 million passengers in 2014 alone and 1.5 billion since their inception in 1971 (Southwest, 2015b). The company has successfully created a distinctive corporate culture and business model centered on employing the friendliest people who provide exceptional customer service (Southwest, 2015b). Along with their employees, their dedication to…

Rollin King and Herb Kelleher were able to create a unique and different airline based on the simple notion: “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares; and make darn sure they have a good time doing it, people will fly your airline.” (citation). On March 15, 1967, Air Southwest Co. was incorporated. Air Southwest Co. was implemented in Texas. Kelleher was able to file the Texas Aeronautics Commission (TAC), with half a…