Semiotics

Movie, TV show, magazine, Internet and so on, everything you see from different media and different elements in these media such as the words, the images, the colors, the sounds, the angle of camera, are designed to make you think, sense and experience in a particular atmosphere (Beaton,2012). That is to say, artificial visual elements in different culture background could represent different meanings. Visual culture is to find out the connotation and denotation of them. Using a picture from an…

Semantic Priming Semantic priming is a common priming paradigm in many monolingual studies (Bleasdale, 1987; Ferrand & New, 2003; Neely et al., 1989; Perea & Rosa, 2002a, 2002b; Hutchison, 2003; Lucas, 2000; Neely, 1991), but is less common in cross-language priming (Duyck, 2005; Kroll & Stewart, 1990; Schoonbaert et al., 2007; Chen & Ng, 1989; de Groot & Nas, 1991; Keatley et al. 1994; Schwanenflugel & Rey 1986; Basnight-Brown & Altarriba, 2007). Semantic priming studies offer an investigation…

Introduction The word “Personality” is the combination of two Latin words “per” and “snare”. By time this word changed into “persona” that means mask. Later on this word began to be used in sense of personality. Personality can be determined as a dynamical and coordinated band of characteristics that is owned by a person uniquely influencing his or her cognitions, motivations and behavior in varying situations (Engler, 2009). Sigmund Freud (1930) postulates that personality is composed of id,…

Bonjour Monsieur, et mes amis. Aujourd’hui, je veux vous présenter: La France. Can you guess what language i was speaking? That’s right! French. Today, I will mentioning the three aspects that France is most acclaimed for: Food, Language, and Fashion. But let me begin with some basic history. Do you hear the people sing? Singing the songs of angry men? It is the music of the people who will never be slaves again! Does this sound familiar? Yes, it is from the movie that is a global sensation: Les…

Visual rhetoric in posts modern advertisements portrays products with single logos or those with images that identifies with them, which is a narrow form of analysis, hence need for detailed analysis of advertisements. Various researchers, including Derosa and Batra in 2002, Philips in 2000, and Scotts in 1994, identified learned exposure to visual imagery that enriches the cognitive understanding of pictorial advertisements messages. Philips and McQuarrie applied the same technique in 2004,…

1. Language is defined as a group of symbols that are controlled by a distinct set of rules, including phonological rules, syntactic rules, sematic rules, and pragmatic rules, that are used in order to communicate and receive a message. Phonological rules control how words sound when spoken. We often don’t even realize when we are using this rule because we are so accustomed to our native languages. In the English language we have a multitude of words that are spelled the same but that are…

What does it mean to be symbolic or to have symbolism? To have symbolism can mean that one thing in particular stands for something else entirely. You can look around and see symbols everywhere. For example, our American flag is the symbol of our country, and stands for the United States of America, the American idea or dream, and immigrants from all over the world of all ethnicities and cultures coming together as one. That in itself is pretty amazing. But, on the other hand, there are other…

Culture influences language and they are connected to one another. Language is a reflection of culture. Culture is the main idea and language is that detail that conveys the main idea. In short, language and culture connects to one another and can not be separated. The one that I find the most compelling from the theories of language and culture that we have encountered,is that in order for you to fully understand the language first you have to understand the culture, because culture creates…

semi- (“half”) semiannual- occurring twice a year semicircle- half a circle Joey was upset that he couldn’t attend the semiannual car show held in his hometown. In kindergarten, art teachers teach little kids how to draw squares, rectangles, and even semicircles. sub- (“under”) subdue- to bring under control subway- a passage under the ground; an electric underground railway Amanda had to subdue the little girl to give her a flu shot. Carter has to ride the subway to work five days a week.…

Language is one of few things that makes human differ from the rest of the animals. There are roughly 6,500 spoken languages in the world today, and all of them consist of sound, and meaning which paired up by grammar. Every language has a grammar, regardless of how simple or how complicated they are, when you compare them with each other. You can roughly group grammar into 2 types, prescriptive and descriptive. Just like what Steven Pinker wrote in his The Language Mavens, prescriptive rules…