Semiotics

Chapter Two Ethnographic Fictional representation of tribe and gender in select fiction of Pratibha Ray Pratibha Ray’s The Primal Land is the story of Bonda tribals who struggled to survive through the development induced displacement of their indigenous ‘country’. She reconstructs the socio-cultural myths, beliefs and rituals of the past and also the present transformations in the socio-cultural setup in the Bonda lands. BondaRay’s narrative provides us the social, political, and economic…

In contemporary society, what role does advertising play in shaping culture? Researchers, scholars, and media critics have strongly identified advertising as an analytical approach to offer products and services to the consumers. However, advertising is also seen as an important method of social communication within society. Advertising is central to the processes through which our desires are activated. Fifty years ago the methods of communication for advertising were limited to newspapers…

The Orange Sun, Bioethics and Praxis of Systemic Annihilation in Kaine Agary’s Yellow Yellow ABSTRACT From the quasi-oral form, African Literature has cascaded through systemic phases in less than two hundred years of contact with the Western written form. It has migrated from that dark romance portrayed by western writers to contemporariness of self-reappraisal. The primary inclination of these texts has been the ultimate question. What have we achieved with our independence? The unsavoury…

Social Sci., 6 (1): 99-112, 2010 assumptions provides good support for the use of qualitative methods. To that end, some writers have argued that assumptions can be so deeply embedded that only a complex interactive process of joint inquiry between insiders and outsiders can bring them to the surface (Schein, 1984). Clearly this kind of interactive probing is essential for less visible manifestations of culture. Such observations led some to conclude that as the elements of culture become more…