Semantic differential

The world today is increasingly dependent on science and technology (S&T) and the question of gender and S&T becomes even more pertinent. We not only require people to contribute to the growth of S&T, we require that they understand the impact of S&T on our lives and use its products effectively. That worldwide there is a trend of fewer women participating in the growth of S&T is worrisome, as it prevents inclusive perspectives. Education is viewed as a panacea for the imbalances and a…

Poor customer service or brand image) Opportunity – presence of a situation where performance can be improved by undertaking new initiatives (Eg. Arnotts – demand for healthier food) Symptom – mere evidence that a problem exists (Eg. Loss of market share, drop in sales) Role of the researcher – once a problem or opportunity has been senses, the researcher comes into the picture First responsibility is to work with the managers to clearly articulate the management problem whose symptoms have…

Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…