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    CHAPTER-1 INTRODUCTION OVERVIEW Multimodal biometric face and fingerprint recognition using XOR configuration system based on adaptive principal component analysis and multilayer perception. Multimodal biometric is a combination of physiological and behavioral characteristics into a single biometric system. The important cause to combine singular traits is to get improve recognition rate and accurate result. This is done when feature and trait of biometric are statistically independent. The…

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    Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

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    Marketing Advantage Of Nestle

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    Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…

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