Search engine marketing

Word of mouth advertising has been used extensively by Flipkart and their best marketing medium has been customer satisfaction. SEO (Search Engine Optimization) and Google Ad-words are used wisely and cleverly to reach out to the larger online customer base. Flipkart has also launched its various advertising campaigns like “Fair Tale”, “No Kidding, No Worries”,…

Well, search engine optimisation…

ADVANCED STRATEGIC MARKETING: THEORY & PRACTICE 4 (ASM401) 2ND SEMESTER ASSIGNMENT QUESTION 1 An Intel case study: identifying and creating new markets – a new strategy for a global leader SYNOPSIS: INTEL CORPORATION • CORPORATE SCOPE Corporate scope entails product and geographic scope. Product scope: According to Reuters, Intel is an American multinational company that designs, manufactures, and sells integrated digital technology platforms, computer components and related products. Meanwhile,…

& Dhar, 2011, p. 296). When we give our clients this graph, we ask them to write their idea of each of the five needs and then compare how our products and service will enhance the things they enjoy and consider necessities in their life. The Marketing Mix Products…

How SaaS Shopping Cart Software Compares to the Competition So, you’re ready to launch your very own online store? Well, you’re in luck. A wide variety of shopping cart packages exist to meet your business’s needs. In essence, shopping cart software helps your customers add and purchase your products and services on your ecommerce website. This virtual version of a supermarket eases customers’ frustration and saves them time when shopping for items. Moreover, from the business standpoint,…

ELECTRONIC WORD-OF-MOUTH IN HOSPITALITY AND TOURISM MANAGEMENT INTRODUCTION:- A fundamental principle of customer behavior states that consumers have the ability to exert powerful influences upon each other; it is very natural that marketers manage interpersonal influence, and with spreading electronic technologies, it is very obvious that the indirect interactions among consumers have multiplied. WHY THIS ARTICLE:- Today every individual is influenced by electronic media and interaction in some…

bought from Dell and what their preferences are, a fact that allows Dell to offer add-on products and services, and stay, in general, closer to the customer (Kraemer, 2001). As Lawton et al (Lawton, 2001) suggest, this “provides Dell with a wealth of marketing and product development information”. By having such close relationship with its client, Dell is better able to understand what client’s concerns are and thus emerge as a market…

Bayer is known for making a large amount of pharmaceutical drugs. They make OTC drugs, animal health care, plastics, and high-performance materials, crop protection, and home garden care (Bayer: Science For A Better Life, 2011). The corporation is known for making brands like Aleve, Alka-Seltzer, and One-A-Day vitamins and the company is a top seller in multiple sclerosis treatment Betaseron and birth control pill called Yasmin (Mackenzie, 2011). Aleve is a product that can aid in any medical…

of IKEA as a whole. IKEA positioned themselves well to price-sensitive consumers who are looking for low-priced home furnishings with an acceptable quality. IKEA has also developed various effective promotional mix such as advertising and direct marketing to effectively create a greater exposure of their new kitchen system, Metod. Additionally, IKEA also launched sales promotion such as contests and in-store…

Enhancing customer experience has been a growing priority for marketers as it can be a core source of strengths for holding competitive advantage in the highly-competitive battleground. It is reported that the revenue produced from service based on the pleasant customer experience has increased to 75% and 85% of the whole economic growth in the USA and the UK, respectively (Tidd and Bessant, 2013). However, customers today are no longer easily to be pleased or tricked because they are more…