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    protein and Creatine and all sorts of muscle building supplements. When nine out of ten people in the gym are carrying these things around then that gets you thinking maybe you shouldn 't even be in there without one. Because they have gotten so popular for lifters a lot of them have separation anxiety from them and end up taking them everywhere all the time. These crazy scientists were messing around one day with a scale and just weighing random stuff. They decided to weigh protein and from…

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    The Los Angeles Lakers

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    Market Research With the innovation of technology and social media, the Los Angeles Lakers organization has focused on the use of social media to learn more about potential and current customers. The Lakers have over 33 million followers combined with Facebook, Instagram, and Twitter. Through these social media outlets, the Lakers organization is able to learn who their customers are, their ages and nationalities, what they want in terms of game experiences, who their favorite players are, what…

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    Yamaha Motors Case Study

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    Executive Summary The study was conducted with a view to understand the perception of channel partners towards Yamaha Motors India Ltd. Today the two wheeler industry in India has reached new heights. So, understanding the two wheeler market with such intense competition between the dealerships has become a major problem. As years pass, two wheeler industry will become more competitive which will ultimately effect the survival of dealerships in the market. Failure to understand the actual goals…

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    Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

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