Satellite campus

1968: Music As Rhetoric In Social Movements In 1968 social movements sparked rhetorical discourses which occurred in many nations and on hundreds of colleges and in communities across the United States. These rhetorical discourses ultimately changed the direction of human events. Sometimes these points of ideological protests shared views on specific issues, especially demonstrations against the Vietnam War, but each conflict was also its own local conflict. There is no evidence that any…

How is RFID technology related to Wal-Mart’s business model? How does it benefit suppliers? Wal-Mart’s basic business model is “low cost.” RFID promises to reduce supply chain costs and improve the availability of items on store shelves. The world’s biggest retail chain wants RFID readers installed at store receiving docks to record the arrival of pallets and cases of goods. Software uses sales data from its point-of-sale systems and the RFID data about the number of cases brought out to…

While ubiquitous Internet access is extremely convenient and enables marvelous new applications for mobile users, it also creates a major security vulnerability—by placing a passive receiver in the vicinity of the wireless transmitter, that receiver can obtain a copy of every packet that is transmitted! These packets can contain all kinds of sensitive information, including passwords, social security numbers, trade secrets, and private personal messages. A passive receiver that records a copy of…

systems: A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity by working together. For example. Fast food chain Hello Chicken has formed a contract with IUB to distribute food in their campus with profit sharing. Multichannel distribution systems: Multichannel marketing occurs when a single firm sets up two or more marketing channel to reach one or more customer segments. Most large companies distribute through multiple…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

Neither Dale Carnegie nor the publishers, Simon and Schuster, anticipated more than this modest sale. To their amazement, the book became an overnight sensation, and edition after edition rolled off the presses to keep up with the increasing public demand. Now to Win Friends and InfEuence People took its place in publishing history as one of the all-time international best-sellers. It touched a nerve and filled a human need that was more than a faddish phenomenon of post-Depression days, as…