Although it is generally agreed upon that the assassination of Archduke Franz Ferdinand of Austria-Hungary was the event that sparked World War I, this singular act was really just the last straw. Such a bloody, widespread conflict, cannot be explained away or blamed on just one event, but as the war was so devastating, placing blame was something everyone seemed eager to do when it came time to create peace in 1919 with the Treaty of Versailles. As such, the question became: is it possible to…
Sales, which included T-shirts and denim jeans, reached $78 million, 98 percent of which came from the domestic market. With 1,000 stores in Italy alone, Benetton realized that the home market was saturated, and launched a major export campaign. Benetton targeted the rest of Europe and made plans to enter U.S. and Japanese markets. In 1979 the first store was opened in North America. By 1981, Benetton, operating under the name Invep S.p.A., had become the world leader in the field of knitwear,…