Sanjay Gupta

As her 12-year-old son began to show the telltale signs of chickenpox, Bev Connelly had figured that a few days of rest would be just what Josh needed to recover. As a healthy, active young boy in middle school, Josh seemed capable of combating the infection that almost everyone experiences during childhood. It wasn’t until the night of April 13, 1996, when Josh’s symptoms became more severe, that Bev realized that this commonly contracted virus could change her life forever. Josh’s fever became…

Identity Theft According to Dictionary.com, identity theft is the the fraudulent acquisition and use of a person 's private identifying information, usually for financial gain. To have your identity stolen is an unfortunate event; it can also change your entire life for the worse. Identity theft is very common, especially with the increase in technology, and can easily happen to someone if precautions are not taken. There are a variety of ways to use as protection to try to prevent it from…

Gold margins are standardized because of adornment+ investment factor. However, quest for greater margins is driving diversification from gold jewellery products. Demand for gold jewellery remains very strong because of cultural traditions, Gold jewellery sales - for weddings, in particular - will continue to generate volume growth for jewellery retailers. Platinum and diamond jewellery sales will generate margin growth. The shift to more profitable diamond jewellery has been smooth because…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…