Samsung Electronics

of the Samsung Galaxy S Samsung Electronics Founded in 1938 in Korea, Samsung got its start in the trading industry specializing in exporting groceries to China. (Samsung, 2015). Over the last 70 years the company has expanded and operated in a wide and diverse range of industries providing products and services for individual, commercial and government markets. Since entering the electronics industry in the 1960s, Samsung has become one of the top ten brands for manufacturing electronics and…

Introduction Samsung is a smart phone brand, which is very popular in Ho Chi Minh in particular and the world in general. Samsung’s main smart phone product is the Galaxy series, the first of which was released in April 2009. Samsung is now the leader in the smart phone market, Samsung also holds a considerable share of 20 to 25 percent of mobile phone sales. In the first quarter of 2016, the Samsung Company sold over 100 million mobile phones worldwide and holds 24.5% of a market share…

Brief description Samsung galaxy S5, a product of Samsung electronics is an android operated smartphone. It was unveiled to the public at the mobile world congress in Barcelona Spain and released to the general public in April of 2014 according to Wikipedia. The brand phone, from my experience in using it, is that it is water and dusts prove and got to know from ads and the owner’s manual as having an IP67 (international protecting marking). It also has an enhanced security feature for…

Samsung Electronics is a global leader in semiconductors, telecommunications, digital media and digital convergence technologies with 2004 parent company sales of US$55.2Bn and net income of US$10.3Bn. Employing approx. 113,000 people in over 90 offices in 48 countries, the company has of 5 main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands,…

research and development the more innovations it develops. Samsung Electronics has spent $10.4 billion for R&D in 2013, which was the second largest amount spent for R&D in the world (Strategy+Business, 2015). 2. Industry leadership position in smartphones. SEC is the largest technology company by revenue in the world and has the biggest market share of smartphones in the world. (Statista, 2014). 3. Brand recognition and reputation. Samsung brand is one of the most valuable and most…

 Part One: Samsung electronics went through a period of uninspiring and undifferentiated products that changed starting from the 1990s, to become a leader in the market by offering a range of exciting products that gave Samsung a competitive advantage compared to its competitors in the market. A competitive advantage according to Sigalas is an unobservable construct and therefore inherently complicated. Due to its latent nature, competitive advantage is not so easy to identify. Nevertheless, it…

One unique strategic decision shifted Samsung Electronics Company from being just a food exporter in 1938 to a global leader in electronics industry. This unique strategic decision was taken by the chairman of the company Kun Hee Lee when he realized that the company reached a turning point because the company was not paying attention to the environmental changes as its focus was only on volumes, cost production and quantity rather than customer value and high quality. Lee stated that it is time…

Company: Samsung Electronics Campus Details: Sydney (Word Count: 1606) Samsung Electronics Samsung Group was founded by Byung-Chull Lee in the 1930s as a fruit and sundry-goods export company (Samsung Electronics history 2014). Samsung Electronics Co. Ltd. is a chief affiliate of South Korea’s giant Samsung Group, the largest chaebols South Korea and one of the largest manufacturers of consumer electronic devices…

Samsung was founded in 1938 in Daegu, South-Korea by Lee Byung-chul. The company originally started as a trading company that mainly produced and exported groceries. Throughout the 1950s and 1960s, as the company began to grow, Samsung got into other businesses like insurance, retail, securities, and textiles. During the late 1960s, Samsung entered the electronics industry with the name Samsung Electronics. Not long after that, its first black and white TV was released. In the 1970s, the company…

Introduction The following case study will reflect an evaluation of the Samsung organization which is a multi-national South Korean Company widely-known for its achieved amount of success in developing innovative and new-age technology around the world. With this in mind, although Samsung, the manufacturing expertise has produced world class electronics, they are currently facing issues with the reputation of their brand and organization as a whole, product reliability, and consumer trust. The…