Sales process engineering

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    FINDINGS  70% of the respondents belong to the age group of 30-45, and 66% of the respondents have 5-10 years experience.  60% of the respondents say monthly sales turn over is above 200 tones  84% respondents claims that the fast moving cement brand is Arasu.  Out of the 100 dealers surveyed a good majority (60%) appreciates the pricing of Arasu cement, and 50% of the respondents claim that the brand availability at the time of order for Arasu cement is good.  88% of the respondents…

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    Strategic management process is a process that helps managers in forming strategies which are vital in making the company perform better. The first stage of strategic management process is to identity organizations current goals, mission and strategies. Sam Walton in Rogers, Arkansas founded Walmart in 1962. It has now become one of the largest retail business in the world with revenue of over $100 billion 3000 stores and more than 750000 employees. . Walmart’s mission statement is “Saving…

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    group. It have branch in the world. In this assignment I will discuss all this points and will a played to ZARA. Question 1: Supply chain management (SCM) is the oversight of materials, information, and finances as they move in a process from provider to manufacturer to distributer to distributer to shopper. Supply chain management involves coordinating and desegregation these flows each inside…

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    Product level A product is an item that offered for a promotion. A product should satisfy customer’s wants and need. It could be an item or a service to serve a customer. It also can be in physical or in virtual form. According to professor Kotler, there are five product levels in total such as core benefits, expected product, basic product, augmented product and potential product. Core benefits Core benefits are the first level among the five product level. This is the basic fundamental…

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    Herbalife Case Study

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    Basically, Herbalife sells their consumer products, mostly dietary nutrition and health supplements by direct personal contact instead of waiting for customers to knock on their doors. The products of the company are marketed through independent sales representatives who are commonly known as consultants or distributors. They are independent contractors who market and sell Herbalife products in return for a commission…

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    4p Case Study

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    Introduction: The marketing mix is probably the most common marketing term. It consists of basic tactical components of a marketing plan. Commonly known as the 4P’s, the marketing mix attributes are Price, Place, Product and Promotion. An appropriate combination of the 4P’s needs to be developed to cater the needs of a business in any segment (Spotlight, 2014). The principle objective of this case study is to portray a clear picture of the current valuation of the marketing mix as marketing…

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    Cafe De Coral Case Study

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    First, Café de Coral has wide knowledge of industry because it has 30 years of experience in managing diversified customer base. Compared with other restaurants, Café de Coral owns wide range of existing customer base. It helps Café de Coral’s future development by analyzing these data. Also, Café de Cora has is the largest Chinese fast-food chain in the world. Under Café de Coral which owns others restaurants such as The Spaghetti House, Super Super Congee & Noodle and so on. They are stand for…

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    Identify the facts Zeina’s Company , TechArabia is a well-respected technology company. Because of its good reputation , Zeina’s company earned a huge contract with a strategic company. Lauren’s company missions was to develop and test a device and integrated into the customers’ product . State ethical issues/problems when it comes to zeina , a quality engineer in a a highly respected technology company as stated above , the real issue appears when the strategic company asked for a help in…

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    BBDO Case Study

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    MORE ABOUT BBDO Who are they? Batten, Barton, Durstine & Osborn, more known as BBDO is one of the known agencies for advertising. BBDO stands by their mantra - ‘The work, the work, the work.’ Following strictly to this mantra, they ensure that what they do satisfy their customers accordingly. They have been winning numerous awards for the past few years and have won honorable awards that have contributed to them being even more known by the world. Working with many different markets, they have…

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    Patanjali Case Study

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    While Patanjali’s combination of low prices, ‘natural and pure’ proposition and ‘swadeshi’ positioning are widely acknowledged to be the reasons behind success, what is not that well known is the critical role played by Patanjali’s path-breaking sales and distribution strategy in driving this exceptional growth trajectory. Patanjali can offer low prices to consumers due to very low selling, administrative and general costs at 2.5 per cent of revenues. Advertising spend in FY 16 at 6 per cent is…

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