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    Waffle House is one of the hardest places to be a server, or as they call it sales person. Customer service is not a laid back job, especially being a sales person. We base our salaries on tips, which means I am not guaranteed to make minimum wage pay. All tips are given usually for hospitality and efficiency of the service received. Greeting customers is such a big deal in Waffle House. When anyone walks through the front door, you must welcome him or her as if you would your home. I like to…

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    Because of the way sales are currently setup with DSI Lydell will need to set new territories for his six sale reps. When doing so he will need to select the basic control unit within his market area (p. 264). Florida is a large state so braking down the territories into counties will be his best option for the sales reps. Defining the sales territories should be at the top of his list. If using the metropolitan statistical area (MSA) map in determining sales coverage, Tampa (Hillsborgh…

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    and prompt and accurate filling of customer orders. Customer loyalty is a key success factor for a firm such as this, and loyalty comes from superior customer service in all its dimensions. Amazon.com introduced the successful internet retailing business model, and has built a successful business on the basis of customer loyalty. This is the approach Bikes.com needs to follow – and this means execution, execution, execution. The fall off in sales growth could be an indication of problems in…

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    Costco very bright. Even though there are threats as well, it continues to thrive as a wholesale company. The marketing strategy of Costco is uniquely tailored. There is a huge variety of products offered, and at low prices. Through tools such as sales promotion and direct marketing, it promotes its products. Products are sold in three different places, online, in warehouse, and on the mobile app. Due to its low prices on high quality products available whenever a customer wants, this company…

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    BUFFALO WILD ENGS, Inc.

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    (Perreault, Cannon, & McCarthy, 2014, p. 330) BWW use promotion to communicate value to customers. Integrated Marketing Communication is involved in BWW’s promotion plan. BWW blends different form of methods together to communicate with customers in order to convey a consistent and complete massage— “wing, beer, and sport.” (BUFFALO WILD WINGS, n.d.) These three items are highlighted in every media they choose to promote their products, including TV commercial and website. In addition, they sell…

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    3.1 Geographical Structure The most classic form of organising a sales force is geographically, which involves assigning each salesperson to a specific region or territory and given sole responsibility for sales achievement (Jobber and Lancaster, 2015). An advantage of this structure is that it encourages strong relationships between salespeople and customers due to their close geographical proximity. A geographical structure can also optimise the time spent in the presence of customers as the…

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    pursue a sales career in the car sales industry. I would love to be able to interact with customers on a daily basis, and to help them by putting them into a car that best suits their wants and needs. I believe this would be a satisfying role for me to play at a car dealership or other place of business where I could potentially get a job in car selling. Car salespersons, as you probably know, have a bad reputation sometimes for being dishonest and deceptive. One of my goals as a car sales man…

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    Given this, the company hired us, the external consultants, in order to provide alternatives that have the potential of solving the company’s problem. Our goal is to answer the given question: How should the company comply with Federal regulations without adversely affecting its profit? TOWS Analysis The medical…

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    Advertising and Sales Promotion Strategy In designing promotional support for a new/existing products, it is necessary to develop a comprehensive plan that includes many promotional tools, including advertising. Well-designed advertising campaign can contribute to the increased effectiveness and efficiency of the overall marketing strategy, because advertising supports selling efforts. Communication with existing and potential customers is vital to marketing success. Even the best products do…

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    Observational (Social Learning) in Sales Training Charles Dunkin ECPI University 201509-OSY105-CO Dr. Anyika King-Gurley October 11, 2015 Observational (Social Learning) in Sales Training Sales training is an essential but sometimes overlooked aspect of today’s business environment. All companies realize that nothing happens until a sale is made by someone in the organization. Since sales are made by people interacting with other people the necessary skills that are required can…

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