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    consuming producers. It is the company which ranks after Procter, Gamble and Nestle. The turnover of 49.8 billion pounds in 2013 and it is striking more than 400 brands. People often say that company will focus on 14 brands every 1+1 pounds billion sales. If that’s tha case, the question is that why Unilever should keep a portfolio, why the future of selective acquisitions in its most recent report, emphasized. To answer this question, the Boston Consulting Group (BCG) matrix (also called…

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    Aditya Retail Case Study

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    India. The other brands include Home & Personal care brands include Enriche, 110%, Pestex, Paradise and Germex. As per a report in Economic Times, Aditya Birla Retail Ltd ( ABRL) with its 500 + 'More' branded supermarkets and 14 hypermarkets reported sales of Rs 1,966 crore and a net loss of Rs 650 crore in the year ended March 2012. i) Supermarket More retail is conveniently…

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    FINDINGS  70% of the respondents belong to the age group of 30-45, and 66% of the respondents have 5-10 years experience.  60% of the respondents say monthly sales turn over is above 200 tones  84% respondents claims that the fast moving cement brand is Arasu.  Out of the 100 dealers surveyed a good majority (60%) appreciates the pricing of Arasu cement, and 50% of the respondents claim that the brand availability at the time of order for Arasu cement is good.  88% of the respondents…

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    Walmart an edge over its competitors as economies of scales allows them to charge lower prices from their customers. Also, since Walmart manages its inventory through advanced information system their shelves are always filled in order to maximize sales. Weaknesses, on another hand, are the activities that organization doesn’t do well or the resources that it need but do not possess. Walmart’s weaknesses include high employee turnover rate and lack of motivation because of discrimination at…

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    Introduction To start any business and to get success you should have good knowledge and plans about supply chain from raw material to consumer purchase. Also distribution system is ones of chain from others service to reach the product to consumer. Zara Company is one of famous company of fashion sector. Which is started by INDITEX group. It have branch in the world. In this assignment I will discuss all this points and will a played to ZARA. Question 1: Supply chain…

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    Product level A product is an item that offered for a promotion. A product should satisfy customer’s wants and need. It could be an item or a service to serve a customer. It also can be in physical or in virtual form. According to professor Kotler, there are five product levels in total such as core benefits, expected product, basic product, augmented product and potential product. Core benefits Core benefits are the first level among the five product level. This is the basic fundamental…

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    Herbalife Case Study

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    Basically, Herbalife sells their consumer products, mostly dietary nutrition and health supplements by direct personal contact instead of waiting for customers to knock on their doors. The products of the company are marketed through independent sales representatives who are commonly known as consultants or distributors. They are independent contractors who market and sell Herbalife products in return for a commission…

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    4p Case Study

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    Introduction: The marketing mix is probably the most common marketing term. It consists of basic tactical components of a marketing plan. Commonly known as the 4P’s, the marketing mix attributes are Price, Place, Product and Promotion. An appropriate combination of the 4P’s needs to be developed to cater the needs of a business in any segment (Spotlight, 2014). The principle objective of this case study is to portray a clear picture of the current valuation of the marketing mix as marketing…

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    Cafe De Coral Case Study

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    First, Café de Coral has wide knowledge of industry because it has 30 years of experience in managing diversified customer base. Compared with other restaurants, Café de Coral owns wide range of existing customer base. It helps Café de Coral’s future development by analyzing these data. Also, Café de Cora has is the largest Chinese fast-food chain in the world. Under Café de Coral which owns others restaurants such as The Spaghetti House, Super Super Congee & Noodle and so on. They are stand for…

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    Identify the facts Zeina’s Company , TechArabia is a well-respected technology company. Because of its good reputation , Zeina’s company earned a huge contract with a strategic company. Lauren’s company missions was to develop and test a device and integrated into the customers’ product . State ethical issues/problems when it comes to zeina , a quality engineer in a a highly respected technology company as stated above , the real issue appears when the strategic company asked for a help in…

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