Safeway

I went to visit these two stores on a Wednesday when I got off work between 5pm to 7pm. The two grocery stores I chose was: Super Foods: low end Earth Fare: high end I stay in a small city in Alabama, where the population is major over crowed. Just like any other city, the city is split into different selection like; North, East, South, West. From the luxury neighborhoods to the suburbs, to the nice neighborhoods to the “OK” neighborhoods to the low end neighborhoods. Super Foods is located, I…

As a member of the team I was involved in the initial grocery store scavenger hunt. All group members including myself worked together in selecting 5 foods within each of the categories. Once all foods were selected it was my responsibility to calculate unit pricing and price per calorie for fresh fruits, fresh vegetables, butter, margarines, cheeses, and condiments. It was also my responsibility to research unit pricing. I obtain information from all group members and wrote our findings in…

The Healthy Shop and Drop is one of few online grocery ordering and delivering apps. With that, its launch comes with many strengths. It is the only online app that orders specifically healthy foods. It is growing steadily to become one of the most innovative as well as cost effective grocery ordering and delivery services around. The time lapse between ordering and delivery is inside an hour. The list of available items that can be purchased through this app is unlimited. The delivery service…

Competitive Strategies Generally, prices and pricing strategies across the grocery industry tend to be fairly homogenous. Firms in the industry often cooperate with each other in terms of pricing in order to retain customers and keep the already low margins as manageable as possible. One of the most common priorities among competitors in the grocery industry is to achieve and maintain an image of everyday low prices. Considering the oligopolistic nature of the industry, it is expected that…

Living in the suburbs of Philadelphia, grocery store choices are numerous. I am within driving distance of Wegman’s, Giant, Render’s, Weis, and Aldi’s. In a small strip mall a mile from my home, Kimberton Whole Foods is thriving. Kimberton Whole Foods states that their mission is to serve as a community market with a passionate commitment to integrity, sustainable agriculture, and fair trade. Their website describes that their store has products that are locally grown, harvested, raised,…

Couple’s interview Introduction The purpose of this study was to compare and contrast family decision making rules within couples that vary in age of relationship. To accomplish this I interviewed two couples. One couple was engaged and had been together for 4.5 years; where as the other couple had been married for 27 years. The younger couple was a family friend and the older married couple was my aunt and uncle. My aunt and Uncle would fall in the traditional family realm because they are…

In 2007 the Pinellas County School Board stopped integrating schools, causing a shift in school demographics that was especially drastic for 5 elementary schools in south Pinellas: Campbell Park, Fairmount Park, Lakewood, Maximo and Melrose. These schools became noticeably segregated and performance dropped, they were dubbed “failure factories” in a Tampa Bay Times series about the schools. South Pinellas is also known for its lack of fresh food resources and could be considered a food desert.…

1. Sammy was not too fond of the fifty year-old as his first impression from her was not too great. He was distracted by three girls in bathing suits who had come into A & P and this led to him not doing a good job as a cashier. Like anyone, the fifty year-old woman was mad and this came across to Sammy as rude, therefore creating a witch-like aura around the woman. The “sheep” refers to everyone in the grocery store except for the staff and the three girls. Sammy referred to them as sheep…

If everyone could live life the way author, Joel Salatin, lives life, then according to Salatin, the planet would thank us. Salatin owns a 500-acre farm in Virginia where he raises grass-fed, free-range animals, including cattle, pigs, and poultry. Besides farming, Salatin is an author of multiple books and a public speaker that has travelled all over to speak what he stands for. Joel Salatin wants everyone around the world to be able to overcome the corporate food system along with him, which…

Case Overview Blake Ives, the CEO of Upscale Markets, a seven-store local grocery chain in Dallas, TX, was contemplating his best course of action as Ives was searching for new imaginative thoughts to implement in his business. So, he had an idea to utilize QR code technology at subway stations, which is utilized by giant retailer organizations to empower clients to buy their products online while sitting/waiting at the train station. Even though the thought was great yet there was no subway…