Safeway

Food is a necessity for human survival and there are varieties of places for us to obtain the nutrients we need. These include restaurants, food vendors, farmer's markets, and the most common source, grocery stores. According to the website Statista, the average consumers' weekly grocery shopping trips in the United States, as of 2016, was 1.6 ("Consumers' weekly"). Since the majority of Americans are going to the store almost twice a week, there is a routine people have established. They…

The threat of entrants to Kroger’s market is low, being that Kroger competes in multiple markets. Maintaining 2,796 grocery retail stores in 35 states, 787 convenience stores in 19 states, 324 fine jewelry stores, 38 food production or manufacturing facilities, 1,439 fuel centers and 2,253 pharmacies helping them to stay competitive in multiple lines of business. Kroger uses multiple store models such as combination, multi-department, marketplace and price impact warehouse stores (FactBook 2015…

Supermarket, a large form of the traditional grocery store, which is considered the best place to spend money on food are likely to have an adverse effect on customer’s health according to researchers. In the article “The Supermarket: Prime Real Estate,” Marion Nestle discusses how supermarkets design and control their features to make influences on shopping behaviors in order to gain more money from purchasers. Specifically, she argues buyer choices are being manipulated by food companies and…

Current census data has projected that roughly one-third of the Tenderloin’s 34,000 households earns less than $15,000 a year. More than half of the neighborhood is listed at below 200% of the census poverty threshold. Distrct 6, which includes the Tenderloin, is home to over 40% of the City’s homeless population. The median household income is just over $29,000 per year, compared to the 2013 citywide median income of $75,000 per year. (Esri 2010) The Tenderloin is also an extremely diverse…

The Go Cart program at Food City (FC) is a program where people can order their groceries online then a professional shopper picks the order for the customer and will notify them when it is ready to be picked up. Many of the customers and others are not aware of the full process that goes into getting them their groceries. There are many pieces you need to be successful in Go Cart and that includes having a good system that is run through Go Cart, having a way from communication with the…

Shopping around the holidays in the United States is a unique experience. Companies offer all sorts of “perks” to encourage shoppers to buy their products including limited time sales, coupons, and rebates programs just to name a few. These are just some of the examples of promotional tools that companies use when they need customers to make purchases quickly (Tanner & Raymond, 2010, pg. 247). Other sale tools include contests, loyalty programs, point-of-purchase displays, premiums and free…

My name, Iris, means rainbows, but all I see is darkness. When I was younger I was as happy as a little girl could be. I had friends, a nice house, and a happy family. Now all I have is a cheap apartment and a two stressed out parents. Almost two years ago we moved all the way from Montreal, Canada to Cleveland, Ohio. Why we moved? Well, that’s a long story so I’ll shorten it for you. In middle school I was bullied for being a bookworm, people would tease me, take my book away, and sometimes…

In order to adapt to the factors mentioned above, Wal-Mart, Target, and Costco need to find a Blue Ocean strategy to set themselves apart from the competition. Blue Ocean strategy is all about creating, raising, reducing, and eliminating factors that go into what a customer wants. Since this new generation of millennials are going to be having the most purchase power, it is important for grocery stores to raise or create convenience, variety, healthy alternatives, and value. Grocery stores can…

All my life, I’ve been traumatized because of what I saw being a nurse in World War II. So many injuries and blood everywhere. The death toll was very high so they were hiring as many people as they could. I am now old and retired from work at the age of 74. My brother died in the war… a tragic death. Despite what everyone thought I’m actually still traumatized. I keep my head held high and go about my day… until I hear one little bam or bang noise and I go into a sudden panic. Anyways, nowadays…

The market occupied by the Eurosealer can be broadly defined as the Food Storage market. Within this market, there are subsegments which reflect unique “jobs”. One segment found within this market is the “store-to-save-the-planet” customers. These customers value the environment and are looking for a product that will limit plastic waste. This group has strong core values that guide their decision making process, making them loyal to brands that share their values. Customers within this…