Safeway

A blaring car horn sliced through the warm summer’s night. A door swung open on my left, bringing with it swirls of broken conversations from within and the unmistakable aroma of cardamom ensnared my nostrils. On a grocery run for sugar cane and dried mango slices, I found myself standing in the collision site of two different worlds, cultures and philosophies. In the humble street named Oak Tree Road in New Jersey, I saw a part of my identity spilled over across ten blocks of roadside…

In 1833, The Kroger Company was founded by Barney Kroger in Cincinnati, Ohio. It is one of the world’s largest retailers and it operates more than 2,600 stores in 34 states under two dozen banners and 786 convenience stores under 6 banners and 326 jewelry stores under Littman Jewelers and Fred Meyer Jewelers. Today, The Kroger Company operates several store formats for almost every kind of shopper such as, Supermarkets, Multi-department stores, Price-Impact warehouse stores, and Marketplace…

Being that I live in Colorado Springs, Colorado, which is considered to be a big city there are a lot of supermarket chains around the area. I decided to choose three chains that I felt have different business level strategies in order to gain a better grasp on the three questions. First, I chose King Soopers because it is considered to be the local supermarket or something the general population doesn’t consider to be a huge chain, but it in all actuality one can find it all over the nation.…

Water is in everything that we do. As you wake up in the morning one of the first things that you do is brush your teeth, another may be showering, or washing clothes that you plan on wearing that day. All of those daily activities are dependent on water. We as humans are completely and solely dependent on water as well. A human can survive only a very limited amount of time without water before our bodies begin to shut down. When it comes to surviving it is human nature to take care of…

Norm Violations: Violation and Observations When we witness someone violate a norm, we question their intent of doing so. Most of us believe that there are common/set guidelines, rules, and behaviors we should, and often times do, follow. The way we react to norm violations is subjective, it varies from person to person and can either be negative or positive. Through my own observations, and probably through many others, I noticed that people tend to react fairly similar. The feeling of having…

The stressful, no-stop nature of life can consume our consciousness, preventing us from reaching out to help our fellow-man. There are often days I question what happened to kindness and humanity, but someone rises up and shows me that those qualities still are very much alive in our society. I was the fortunate recipient of such an act of kindness from a complete stranger who I will never forget. There were grey clouds in the sky, a chill in the air, and not a ray of sun, as I struggled to…

The first documented use of the term “Food Desert” comes from a health report published by the nutrition task force based in the United Kingdom in 1999. The health report described a Food Desert as an area of relative exclusion where people experienced physical and economic barriers to accessing healthy food. The physical and economic barriers being families with low income, which generally lacked transportation to and from grocery stores. Generally, the neighborhood grocery migrated follow a…

People say that kids should be mature by the time they are teens. The A&P story about a grocery store employer, Sammy, a 19-year-old boy who decides to quit his job in protest of how the store manager treated three girls in a swimsuit make you wonder when to expect teens to act mature. One of the consequences that Sammy may face for quitting his job all of a sudden is not being able to get another job due to the reference from the job he just quit and a future employer to believe he will…

CASE STUDIES Tesco Home plus It was identified in South Korea that people spent a lot of their time travelling. This idea was brought up by Tesco, where people could easily go supermarket shopping from the subway. This award winning campaign requires people to buy groceries virtually in the subway through a virtual wall. All you need to do is scan the QR codes of products on your smartphones and add them to your virtual carts. After making the payment, the items would get delivered to your…

As an organization, Kroger can still try out new methods and tactics that will make business better as a whole. For example, there are a lot of people getting old and they will not go to the grocery store because there is not anyone to take them or they cannot drive. Kroger could implement a delivery service to those who cannot go to the store. Kroger already has the ClickList feature. This feature allows consumers to order their groceries online and pick them up at the store without every…