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    California and its main products include Macintosh computers, smartphones, tablets and portable media players. The company’s online services include iCloud, iTunes Store, and App Store. The computer softwares include OS X and IOS operating system and Safari web browser. The company’s current CEO is Tim Cook, who joined the company in 1998. As of 2014, Apple’s worldwide total revenue and gross profit have estimated $182 billion and $ 70 billion. Apple Inc. becomes the world…

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    Tata Motors Case Study Essay

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    vehicle, the TATA Sierra. Since then, TATA motors has a launched a series of successful and iconic vehicles in the Indian passenger vehicle market. Notable among them are the TATA Indica (India’s first indigenously developed passenger car), the TATA Safari (India’s first SUV) and the TATA Nano (the world’s cheapest passenger car). The firm has also acquired manufacturing units around the world, notably the truck-manufacturing unit of Daewoo (renamed to TATA Daewoo) and Hispano Carrocerra, a…

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    Gen-Y Case Study

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    Executive Summary As people have shoved from industrialism to informational system, establishments haverevised to the new atmosphere of express change, pervasive use of IT and communication technology, and fast admittance to knowledge. As a consequence, societal structures and managerial forms have rehabilitated. Adding to that, new generation is entering the workforce, popularly called as Gen-Y, and is basically geeks in technology. Unlike other generation, Gen Y has…

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    Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

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