Royal Caribbean Cruises Ltd.

Rodney McLemore Professor C. French English 300 Ad Essay 21 April 2018 Get on the Road with AAA.com to having Fun in the Sun with Royal Caribbean Life is just one long trip so, why not take some time off to experience the sights and sounds along the way. Now you can, Royal Carribean and AAA.com have teamed up to give some lucky person a chance to win a luxurious, all-expenses-paid, Caribbean dream vacation by entering their new sweepstakes. The Royal Caribbean/AAA.com Ad uses a form of Ad populum appeal, to lure new potential customers to the AAA.com website. By offering to provide the winner of the sweepstakes with a 7-night Caribbean cruise vacation on board a luxurious Royal Caribbean cruise ship with an ocean view cabin. The prize includes round-trip airfare for two plus a one-night hotel accommodation. Royal Caribbean Cruises Ltd (RCCL), was founded in 1997, as an American-Norwegian cruise ship company. RCCL is the 2nd largest cruise line in the world, with its headquarters in Miami Florida. RCCL currently holds controlling interest to approximately one- quarter of the global cruise line industry. RCCL has 58,000…

and a small corporate staff. Royal Caribbean International employs a functional organizational structure and can be used as an excellent example of a U-form structure. The CEO, Richard Fain,…

RCCL In 2013, RCCL doubled their operating margin from 5% in 2012 to 10%. Royal Carribean’s operating margin was driven by higher yield and occupancy, which shows a demand for the company’s cruises despite higher prices. Carnival Corporation’s operating margin is usually higher than RCCL’s, but there was a drop in occupancy and a fall in yield in 2013. Combined with higher unit costs, the Carnival Corporation’s operating margin dropped from 11% to 9% in 2013 (Overview: Royal Caribbean Cruises,…

to make itself more relevant to young passengers. Millennials and younger consumers are forgoing the material objects for authentic experiences and social environments. Royal Caribbean Cruises Ltd. Chairman and CEO Richard D. Fain told the audience at Seatrade Cruise Global 2018 that “the pace of change is the slowest today that it will ever be,” noting the change continues to accelerate. His biggest concern, “making sure that cruising is current…

As Regent Seven Seas Cruises prepared to mark its twenty-fifth anniversary in 2017, the company yet again helped to raise the standards by which luxury is defied. The new 55,254 gross ton ms Seven Seas Explorer, entered service in July 2016, with amenities ranging from larger private balconies to a 4,400 sq. foot Regent Suite with two bedrooms, two and a half bathrooms, a private solarium and even an in-suite spa with sauna and Jacuzzi. Accommodating just 750 passengers, the ship has the look…

situation. The slogan for the ads: “Insurance for the unexpected. Investments for the opportunities.”21 Geographical Shifts in Population This is a period of great migratory movements between and within countries. Since the collapse of Soviet eastern Europe, nationalities are reasserting themselves and forming independent countries. The new countries are making certain ethnic groups Scanning the Marketing Environment 143 unwelcome (such as Russians in Latvia or Muslims in…