Rowntree's

In the article, “Kit Kat garners positive PR for campus theft response” by Kevin Allen, discusses how Kit Kat took advantage of a viral story on social media that involved their brand. The whole story started when a college student had posted a picture on Twitter about how someone had left a note in their car because they had broken into the car and stolen the person’s Kit Kat. The photo of the note quickly went viral all across social media with shares, likes and comments. Kit Kat then tweeted the user that they would replace his Kit Kat that was stolen. Not only did Kit Kat replace the stolen Kit Kat, but sent the student 6,500 Kit Kats. Kit Kat’s response garnered the story and the brand even more attention because the story even got covered by the Today Show. This helped paint Kit Kat in an even better life because they helped the student give away some of the thousands of candy bars on his college campus. Kit Kat’s PR department had the perfect response to a story about their brand going viral. The PR department knew that social media users love a good, funny story and they found the perfect way to capitalize on this. Instead of just replacing the student’s Kit Kat which would have been the easiest thing to do, they chose to send the student 6,500 candy bars and then had a representative for the company help him hand them out. While just giving them to the student could’ve cost the company, by giving them away to the other students it allows the company to use this as…

‘Social Exclusion’ theory can be understood through many perspectives. With its origins in France in Europe it is important that this theory be better understood and analysed as it is paramount in shaping public policy that deals with exclusionary issues impacting some of the most vulnerable people in society today. This essay will first outline the origin of this theory. It will then move on to explain the various concepts of ‘Social Exclusion’ and the resulting impact this can have in…

Britain and lead to an influx of people in to cities for jobs, changing from agriculture to a demand for factory work. During the industrial revolution exploitation was rife and there was appalling conditions throughout industries as they sought to increase production. The increase in the use of children and women in the industries lead to the factory act of 1833 and further more acts in the years to follow. During this time of appalling work conditions there were some enlightened employers…

less successful in improving the lives of the old than they were with the lives of the young. This was because although the Liberals introduces the old aged pension, there was still many restrictions on it that many old poor people could no claim, whereas under the acts for children more people benefited from health care and the protection that the Children’s Charter gave. There were two acts introduced for sick people as they couldn’t work so they go into poverty. Also if they were poor they…

optimal wellbeing. Nutritional practice for today’s children is a vast area of diverse scope, with a range of legislations, acts and controversial topics from behavioural to campaign influences. The focus of this paper is on the impact of generational changes and how the current way of life impacts the juvenile population’s diet and lifestyle, as well as the ethical considerations to nutrition in practice adaptations. The awareness for sustenance and welfare began to take shape in the latter…