Rowland Hussey Macy

Tien Walker Bob Conrad, PhD, APR “Dr. Conrad” Marketing Principles 210 April 4, 2017 Targeting, Segmenting and Positioning Dillard’s and Macy’s have the same kind of retail business in the USA. Macy's and Dillard's, have staged impressive comebacks recently. Macy's and Dillard's are renewing their success in the retailing market. They have the same kind of promotion such as Coupons, improving social media for shopping and many kinds of customer's service policy for their customers "Macy's and…