Rockford

On December 7th, 1941, the attacks on Pearl Harbor drastically changed life in America. Many lives were lost and many aspects of life changed once the U.S. entered the war. Sports played a role in keeping a sense of normalcy, but the war changed them. Therefore, baseball was affected by the attacks as well. Over 500 MLB players left the diamond for the battlefield (Weintraub). With so many players leaving, it was feared that Major League Baseball might become defunct. World War I had ended the…

However, the large drop in PalmKid’s contribution margin per unit combined with a decrease in the actual number of PalmPro units sold as well as a drop in the actual contribution margin per unit below budget, led to the total contribution margin being much lower than budgeted. Other factors could be discussed here––for example, it seems that the PalmKid did not achieve much success with a three digit price point––selling price was budgeted at $149 but dropped to $102. At the same time,…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…