Roberta

Good looking, charming, intelligent, well educated. Many people with these traits go on to make a positive name for themselves; however, one man took this concept in a different direction. Ted Bundy exploited his good looks and charm to his advantage taking the lives of young women and girls who were too trusting, and too vulnerable. And his path of terror made him one of the most memorable serial killers of all time. Ted Bundy’s full name was Theodore Robert Cowell, he was born at the…

|Strength : |Weakness: | |Global operations around the world. |The food industry is really saturated. (Roberta Larson | |Brand Equity. One of the most famous for fast food restaurant in |Duyff,American Dietetic Association 2006, p.58) | |the world. Besides, have lots of successful items like big mac, |The core products of McDonald’s…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…