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    Price discrimination Price discrimination or price differentiation is a pricing strategy where transactions are identical or similar to the goods or services at different prices for the same provider in different markets or territories. It is selling the same product with different prices for different consumers. Airlines industry defiantly using the price discrimination strategy, for example, if a person bought a ticket two days before the trip, the airlines company will give this customer a…

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    Values Based Pricing Utpal Dholakia writes a piece for the Harvard Business Review (HBR) about how to simply calculate the price of merchandise utilizing a Values Based Model. Utpal explains that many of his MBA students have the hardest time grasping the concept of Value Based Pricing, he proceed to break it down into 1 simple sentence. He uses a simple definition: “Value-based pricing is the method of setting a price by which a company calculates and tries to earn the differentiated worth of…

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    there is so much more to pricing than that. Pricing is one of the most powerful effects of marketing. Every decision you make when purchasing an item or service is based on the price. It’s usually the most important element when deciding to buy something. Price tells the you if the product is quality, luxury, commodity, overpriced, or a bargain. Even if the you like the item and desperately want it, if you don’t like the price, you won’t buy it. Many people believe that pricing is composed of…

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    this as a transition question into price, we can get an idea of the frequency of purchase while the next pricing questions will ask for the specifics. Together, this information allows us to spot trends not only in the frequency of purchase but further into how much people are spending at lunch and dinner. This will allow us to develop our prices and cost structure to ensure that we are pricing our menu so that it is affordable to customers while maintaining our image. This question is…

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    Consumerism: Less Is More

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    SUMMARY PART Topic In the text, the authors are discussing the topics consumerism and sustainability throughout the text. We can notice easily that the word “consume” and its variations such as “consumerism” are used many times in the text. Main Idea The authors emphasize the main idea by writing “Less is more” many times the text. Then they support their ideas with many supporting details such as with quotations and scientists’ research. Style The text discusses the consumerism and how…

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    Disadvantages of a homogenization - Once the homogenization process has done, milk can not be separated. - The homogenized milk is not suitable for producing semi hard or hard cheese. MAIN PROBLEM The main problem related to this homogenizer is the failure of its connecting rod. Company is frequently getting failure at every 2.5 years. We have done FAULT TREE ANALYSIS for finding out the exact reason for the failure. Fig 4: Broken connecting rod from joining. FAULT TREE ANALYSIS (FTA) Fault…

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    Summer Break When you get off from school, what do you look forward to? What do you like to do? When I get off of school I want to go to my Grandma’s house where my cousins and I spend time together, whether it be playing xbox, cooking, or going to the park. It was getting close to the end of my summer when I was able to go over to my cousin’s house. I…

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    Kidswear Case Study

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    Table 1 illustrates Mean Rating of all the important factors of kidswear from both Organized and Unorganized retailer’s point of view. It is evident that, as per retailers the style and quality of garments are most preferred by Indian parents followed by price, fiber content, fit, feel of the fabric, color and comfort for their customers whereas the brand name and bigger size are least preferred. Table 2 An independent-samples t-test was conducted to compare whether there was a difference…

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    agreement of price acceptance. Price is the only attribute in marketing mix that yields revenue, all other attributes produce costs (Kotler, 1997). Companies often use different pricing techniques to stimulate early purchase specially to accommodate differences in customers, products and locations. Marketers often refer to such pricing as discriminatory. Price discrimination is often used as a strategy for setting different prices for the same goods and services to different…

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    accounts to evaluate revenue gain . Revenue management helps hotel to extract top accounts ( Tour Operators , Corporate) and evaluate possible displacements day by day . Revenue Management helps hotel to find out the demand . It also helps to take pricing decisions which is based on solid data . Demand is a yearly roadmap which helps to build revenue management strategy . It helps to find out historical demand patterns and match them with future events . Demand calendar helps to know how much…

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