Ritz-Carlton Hotel Company

conjunction with the Malaysian government, Malaysian Tourism Industry has initiated several hotel and destination development schemes under the slogan: “Malaysia, Truly Asia”. Malaysia’s economic stability, scenic beauty, the metropolitan extravaganza offered at cities like Kuala Lumpur (KL) and the government’s generous incentives and tax cuts for hoteling operations, together make up an ideal environment for Tune Hotels. Heavy tourist influx secure promising demand and technological…

For our city hotel, we have selected Singapore Marriott Hotel as it has recently undergone renovations in 2012. The hotel has been awarded the Certificate of Excellence by Tripadvisor in 2014. The hotel also has a strong reputation of being a luxury hotel consisting of a vast variety of amenities from having the most up-to-date furnishing in every single room to their luxurious spa retreat. Guests can indulge in gastronomic treats that will be sure to tickle their taste buds in five of the…

capabilities of many companies, prompting many to look to other organizations for the additional resources and capabilities needed. Companies who want to find partners to ultimately increase profits in the global market place need to critically look at a number of factors that might affect the proposed joint venture prior to committing. This assignment looks at the international joint venture between the PLG a prominent Singaporean developer and world renowned CHG f.k.a. ‘West Paces Hotel Group’…

senior Four Seasons manager In 2002, Four Seasons Hotels and Resorts was arguably the world’s leading operator of luxury hotels, managing 53 properties in 24 countries and delivering what observers called “consistently exceptional service.” For Four Seasons, that meant providing high-quality, truly personalized service to enable guests to maximize the value of their time, however the guest defined doing so. In 1999, Four Seasons opened the Four Seasons Hotel George V Paris…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…