Richemont

Lastly, the metal components that make the Breezy’s Leather Goods products will also be brand-specific. Some product metal components may include zipper, buckle, snaps, and logo placement. These simple components can be used to differentiate specific collections. The small detail components are significantly important because notice the chart below that the luxury segment has been growing fast within the past 15 years where leather accessories is approximate 80% higher and also the aspirational…

Fast fashion system mainly contains two components that make it superior from other systems. One component is short production and distribution lead times, which helps match supply and demand so eventually minimize the gap between them. Another component is highly fashionable design capabilities that enhance the desires of consumers and increase sales (Cachon and Swinney, 2010). As a fast growing fast fashion brand, Zara is “the most innovative and devastating retailer in the word”, called by…

1. Brand YG taking over Z2 and the reasons for the takeover? Company X produces luxury fashion brand – YG - The Y generation. The brand is hugely successful in the UAE and GCC market with a market share of 30% in the medium fashion brand market. The Brand is solely owned by a family business in Dubai. The brand was established in 1995 and was hugely successful during the financial crisis period, as customers preferred the ‘not so expensive brands’ during the crisis period. The brand’s market…

Louis Vuitton in India Louis Vuitton is a fashion and leather goods vendor owned by the LVMH Group which is headquartered in Paris, France. LVMH is divided into various businesses ranging from wines and spirits to perfumes and cosmetics. In total, LVM owns 60 brands in its portfolio. Louis Vuitton began its operations by selling flat top trunks and leather bags that were recognized for their quality and durability. Louis Vuitton sells its merchandise directly to consumers through their own…

And, there also are concerns for luxury brands managers that for pricing. In one aspect, less discount promotions on the websites are involved in compared to high street fashion websites, which might affect consumers on online purchase. In USA, UK or Europe, there are huge discount events, such as summer sales, winter sales as well as Christmas sales for almost 50% off, whiles in China, there are few of promotions with 80% off, even some of them 90% off only, with a much higher aftersales price…

Situation and repositioning strategies and action for Louis Vuitton In 1854 Louis Vuitton was founded as a company that sold luxurious pieces or creations of accessories that also included the ones required for traveling or some sports. It was an elite brand which monogram “LV” was initially created with the purpose of preventing counterfeiting and at the same time, distinguishing itself from others. As of 2014, according to Forbes.com, the company’s brand value is set to $29.9 billion…

Men cherish a lot of their valuables like their cars, dogs, and expensive products. One expensive valuable that most men cherish the most is their watch. The watch on your wrist can tell a lot about you and what kind of status you may poses. A person with a Michael Kors will not stand out as much as a person with a Rolex. Rolex is considered to be one of the “Big Daddys” when it comes to luxury timepieces. When looking for a luxury watch, you have to consider the pricing and the brand…

Swiss watches are one of the finest watch industries in the whole world. Behind their backs stands a deep and full of experience history that lasts for many centuries. Swatch watch industry provides and covers accessories’ for every social class from poor to rich. Starting from the cheapest and world best-selling “plastic watches” Swatch and ultra-expensive luxury class watch Patek-Philippe. Switziland exports 95% to the world (Swissworld.org, 2015). Swiss industry today faces a lot of…

Rolex - The luxury watchmaker, along with other high-end jewelry makers, suffered greatly throughout the recession. Rolex’s overall brand value went down 14 percent to $4.74 billion. 7. Cartier - The Richemont-owned brand reported lower sales throughout its own boutiques and to third party retailers. Cartier’s overall brand value decreased 19 percent to $3.96 billion. 8. Fendi - Well-known for its collection of “It” bags in the U.S., Fendi has a huge…

2. INTRODUCTION India's luxury market is expanding and is is expected to cross the $10 billion-mark by 2014 boosted by a new class of wealthy termed as the 'closet customers' who have joined the traditionally rich contributing to higher luxury sales, as per ET report. According to the CII-IMRB report, as a result of the economic slowdown in 2013 has impacted the luxury market to a certain extent but by mid-2014 the market is expected to revive and continue its growth trajectory and grow at…