Richard Ivey School of Business

Marketing in the Real World Aleem Visram is an award-winning, part-time professor at the Schulich School of Business. Having a decade-long work experience at fortune 100 companies such as Pfizer, American Express, Kraft, Novartis and Tetley, he has great insight to offer about what it takes to become a successful marketer. The INSIDER had the pleasure of sitting down with Aleem to gage his opinions on frequently asked questions regarding a career in marketing. Starting from undergraduate, which school did you go to? I went to school at Western, and I went there for two different reasons. One – it’s a great place in terms of a social atmosphere… and I’m sure you guys will understand what that means. Secondly, I really wanted to be as far away from home as I could possibly get. I went to the Richard Ivey School of Business for both my Undergraduate and MBA. What is the most common misconception about marketing?…

“Analyzing the Lincoln Electric Company to Determine its Organizational Culture” This essay uses the framework from chapter eight of the textbook to analyze the Lincoln Electric Company in determine its organizational culture. The first feature to be analyzed is the influence of the founders on the company from when it started until now. The second group of features to be analyzed at the Lincoln Electric Company includes its incentive management plan, its performance appraisal system, its…

struggling academically due to stress at home. It was the beginning of the housing crisis in the United States and my Father is a residential real estate agent and my mother was a stay at home mom who was raising my younger brother who has Aspergers. The level of stress at home was at an all time high and I was not equipped to handle everything that was suddenly put on my plate, such as working and paying for my own car and “fun” expenses, trying to balance being on the golf team and school…

dance show when we were kids, I have thought about someday owning my own business. While most of my 9 year-old friends talked of being teachers or astronauts, I was trying to decide if my sisters and I should own our own construction company, or should we start a school of arts for children and teach them to sing and dance. As I matured to the independent age of 14, the tough decision was more whether I would start one of these businesses with my sisters, or go off and start one on my own. As…

I struggled with ADHD and dyslexia in my childhood, I never had the opportunity to be intelligent in a traditional way. After shifting between special education and gifted & talented through most of my elementary career, I learned to embrace different ways of thinking, which inspired in me a lifelong curiosity about human behavior and motivation. Also, I learned to appreciate and apply an understanding that people have different world views and skill sets, and that made me very successful…

In 1953, legislation created the Small Business Administration (SBA) to further business activities across the United States (U. S. Small Business Administration, n.d.). Specifically, the agency’s purpose was to aid those individuals in the start-up, management, and financing of their small business dreams, as well as provide opportunities to conduct business with the federal government (U. S. Small Business Administration, n.d.). Today, the 28 million modest companies provide more than 50…

The Lincoln Electric Company is an extremely successful company that primarily manufactures and sells arc-welding products. In order to understand that success, one must understand Lincoln’s unique organizational culture. Lincoln is a customer oriented company. They strive for customer satisfaction above everything, including the interest of the stockholders. They are aware that if the company draws customers, stockholders will naturally follow. Lincoln believes in delivering to its customers…

The Johnson & Johnson co-op experience is one of the most highlighted opportunities in Rutgers Business School. Many faculty members and students rave about the chance to participate in a six month long job with such a strong pharmaceutical company, especially in the area of Supply Chain. Before starting this position, I never would have thought I would end up at this company – it was never on my list of attainable goals. However, as I look back at these last six months, I can affirmatively say…

SCORE is made up of retired and active business professionals who provide free and confidential business counselling. (www.score.org) SCORE is a partnership with the U.S. Small Business Administration. There are 11,000 volunteers providing services in over 1,000 communities. They have provided 263,425 mentoring sessions to 148,800 clients which has resulted in 56,079 new businesses being started. (SCORE NATIONAL IMPACT 2014) SCORE helps budding entrepreneurs develop business plans and help them…

college. Shortly after meeting, I realized that Grant and I had similar interests in our academic aspirations in that we were both pursuing a Bachelor of Science degree in Business Management and he was in the in the Walker School of Business, and I was working my way there. Grant is a senior and a wealth of information when it comes to the ins and outs of our academic discipline at Appalachian State University “ASU.” Grant said that he decided early on in high school that his college major…