Richard and Maurice McDonald

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  • Mcdonald's Ethical Dilemma Analysis

    dilemma occurred when Ray visited Jerry Cullen and Jack Horford, who are franchise owners and are rich businessmen, restaurant and to Ray’s unpleasant surprise there was trash in front of the ordering window, the franchise owners were offering corn on the cob and fried chicken, they were adding lettuce to their hamburgers and many other types of issues that goes against McDonald’s policy. This leads to the second ethical dilemma incurred when Ray Kroc encountered two franchise owners of McDonald's at the golf course where he approached them about not following the standards that were set by Maurice and Richard McDonald. The violations that they made were their menus offered extra items, along with the quality of product…

    Words: 786 - Pages: 4
  • Ray Kroc Research Paper

    success, as he once said, “ I was an overnight success alright, but 30 years is a long, long night.” Ray Kroc was an american entrepreneur who had expanded McDonalds and was turned into the world's most profitable restaurant in the franchise business. He had started as young as a teenager selling cups at Lily-Tulip Cup Co. later on Kroc had met a client who had invented a five spindle milkshake maker. This milkshake maker was called a Multimixer, Kroc loved the idea and at age 37 he decided to…

    Words: 765 - Pages: 4
  • Mcdonald's Human Resource Management Case Study

    and flexibility. Performance Outcomes: the service that Macdonald provide is of good quality Behaviour Outcomes: there are the motivation that employees get in order to do there work Financial Outcomes: it is to generate higher profits and benefit customers Communication between managers and staff members: All restaurant employees are from different countries with different backgrounds. Employees are experienced and well educated. But, there are some disadvantages in the communication…

    Words: 1164 - Pages: 5
  • Research Paper On Mcdonald's

    All over the world there will be those people who adore mcdonalds and there food, and those who completely hate it. In the past years, more and more people come with questions about how the food is made and if it's safe for people to eat. MAny people come sue the restaurant for it giving them food poison or something else, but they do not understand the fact that if they do not like a specific food or are allergic to one of the foods then why come back? Why not go out somewhere else and eat out?…

    Words: 1876 - Pages: 8
  • Carl N. Karcher's Founding Father

    California shortly had a rebirth that incorporated more cars into their society. There were officially a million automobiles in California. Many people owned car because they were cheaper than public transportation. Cars even helped give birth to a new innovative idea, drive-thrus restaurants. These drive-thrus were absolutely covered with attention grabbers such as neon lights, flashy colors, distinct building structure and memorizable logos. These were all advertisement tricks to allure new…

    Words: 1087 - Pages: 5
  • Comparing Two Advertisements Analysis

    Q: Compare two advertisements of a product and then compare the type of cultural differences taken into account, focus the country of the advertisement , its color, theme and background? OUR PRODUCT: McDonalds. HISTORY: Mcdonalds fast food chain was started in 1940 by Richard and Maurice McDonald, which is now a product that is served in more than 115 countries, feeding thousands of people everyday. It is ranked as the 6th largest food chain in world. The key to McDonalds success is…

    Words: 1166 - Pages: 5
  • Burger King Case Study

    Background and history of Burger King and McDonalds Background of burger king: Burger king was founded in 1953 in Jacksonville, Florida and was known as insta-burger king. Founders Keith J Kramer and his wife’s uncle Matthew Burns purchased the rights to two pieces of machinery called “insta” machines and opened their first restaurants based around a cooking device called an insta boiler. This device often proved to be a success of cooking burgers .all franchises were required to have this…

    Words: 1128 - Pages: 5
  • Kentucky Cooked Chicken Case Study

    referred to as Devco in 1987 once the U.S. Congress passed a law forbidding American corporations from owning South African assets. The company's a hundred and twenty franchised shops weren't affected. KFC continuing to gather associate degree body fee from Devco. The corporate reacquired its former assets once sanctions were raised in 1994. By 1994 there have been around three hundred KFC shops within the country. McDonald’s McDonald's (or merely McD or Micky D’s) is a yank hamburger and…

    Words: 1830 - Pages: 8
  • Case Study Of Mcdonald's In California

    The McDonald brothers, Richard and Maurice founded the McDonald’s restaurant. The McDonald “brothers developed food processing and assembly line techniques” which in later years expanded globally (Vignali, 2001). The innovative way of preparing, serving, and selling food began in California. Since the 1920’s, California has been known as a tourist city. The city features many cultural events, galleries, and museums that attract people from near and far. Many of the outdoor recreation, athletic…

    Words: 1100 - Pages: 5
  • Mcdonalds In China

    The country had begun to “open up” only nine years before, and the Chinese people were very curious about life in the west. Natural curiosity about this western establishment helped KFC, and others that would enter the market. The Chinese people prefer chicken over beef giving KFC a natural advantage over other restaurants like McDonalds that specialize in hamburgers. In 1987 KFC had virtually no competition in the fast food industry. And even with McDonalds entering in the country three years…

    Words: 1863 - Pages: 8
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