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Nearly all of the most important stories to society over the past thousand years has followed a very concise, and similar pattern. This pattern is known as the hero's journey. Conceived by Joseph Campbell, the hero's journey describes a similar path between many stores in which the protagonist goes through 12 stages. Starting with a call to adventure, going through trials, and eventually ending up back at a status quo. A very famous story which is known for following this path very consciously…

Question No.1 What are the challenges that Ivan Gullien faces? Answer: Ivan Gullien, who was discharging his duties as a Marketing Manager at General Mills Canada Corporation, was confronted with the crucial task of making a progressive strategy in order to ameliorate the commercial performance of Pillsbury’s refrigerated baked goods (RBG). The business problem associated with refrigerated baked goods was that there was no progression in the volume of these products between…

According to researchers at Carnegie Mellon University in Pittsburgh “The levels of stress in women has increased by 18% and 28% for men from 1983 to 2009” (as cited in Jayson, 2012). Stress has become part and parcel of our lives, stress is not always bad on a person although, if there is too much stress present, it can have damaging effects on a person’s psyche. The best way to combat stress is to take a well-deserved vacation. Since the levels of stress have increased, society needs a break…

Introduction American Way, which also called as Amway is an company to sell health, beauty, and home care products. Amway way was founded in Michigan, USA by Jay Van Andel and Rich Devos in 1959. It described as “the world’s no. 1 direct selling company” in which according to the Direct Selling News Global. Besides, it also ranked in no.29 among the largest privately held companies in the US. It has the business more than hundreds of country and territories. In Malaysia, AMWAY stands tall within…

INTRODUCTION Our company, M’GIC Hands Sdn. Bhd. was established on August 1st 2015 with RM50,000 as our capital. We have produced the very first product named as the Magic Holder and on the process to get into the market. The Chief Executive Officer (CEO) of the company is Miss Nik Nur Shakirah binti Mohd Saufi while the Chief Operation Officer (COO) is Miss Norina Nisa’ binti Puri. At the same time, Miss Norfazilah binti Mohd Rosli is elected as our Chief Financial Officer (CFO) and the Chief…

FINDINGS  70% of the respondents belong to the age group of 30-45, and 66% of the respondents have 5-10 years experience.  60% of the respondents say monthly sales turn over is above 200 tones  84% respondents claims that the fast moving cement brand is Arasu.  Out of the 100 dealers surveyed a good majority (60%) appreciates the pricing of Arasu cement, and 50% of the respondents claim that the brand availability at the time of order for Arasu cement is good.  88% of the respondents…

Figure 8: Frequency of travel (Q1) Source: Own research This first question had two goals. The first one was to reflect the share of respondents that do not travel for vacation. After eliminating them from the further analysis, the second goal behind this question was to get an idea how many respondents travel twice or more than twice a year and how many respondents travel only once per year. The results presented in Figure 8 show that 8.33% of the respondents travel once a year, 67.93% travel…

1. Chic Paints Ltd (CPL) is a private limited company that manufactures paints and allied products to meet the highest international standards. CPL was previously a subsidiary of Ashstead Plc but was the subject of a management buyout (MBO) when it was put up for sale in 2007. Once the terms of the MBO had been negotiated with Ashstead, CPL then began to steadily exit their current market which had fierce competition and decided to move to a more niche end of the market providing a more…

INTRODUCTION- Rosell India Limited was formerly known as Rosell Tea Limited intially it entered in market on focusing on Tea later it has been diversified into three segment Tea, Hospitality and Aviation. Later to create a unified brand on 19th April 2011 it rechristened itself as Rosell India Limited UNDERSTANDING DIFFERENT FINANCIAL RATIOS A) Profitability Ratios-It shows the final result of business operation. There are two type of profitability ratios they are Profit margins ratio and…

CHARITY FLORES AQUINO MBA PBE Case No. 2 POCKETING THE GREENS________________________________________ Immediate Issue or Problem: Cheap Pharma Inc. had been suffering for low sales in the past months because of competition from other generic drug brands. Mr. De Guzman and with two other Directors of Cheap Pharma Inc. propose to buy the shares of stocks of Green Med, to use the patents and develop a new product line. Negotiation was ensued and the Board Director s of Cheap Pharma ratified the…