Siemens is Europe's largest engineering conglomerates company headquartered in Berlin and Munich . Siemens is in power generation, distribution and transmission; also leading supplier of automation systems for them as well as Siemens is also supplying system for medical imaging and in-vitro diagnostics. It is mainly focusing on area of electrification, digitalization and automation. Siemens has a product Group of Automation, Building, Drive Technology, Energy, Healthcare, Mobility, Financial…
Unfortunately, some companies have mismanaged their greatest asset—their
brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats
bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit
through powerful grassroots marketing and distribution through small outlets and
convenience stores. Analysts said that because Quaker did not understand the brand’s
appeal, it made the mistake of changing the ads and the distribution. Snapple lost so
GROWING THE MAMAS & PAPAS BRAND
Michael M. Goldman and Jennifer Lindsey-Renton wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written…
Benefits of direct marketing:
• Home shopping- fun, convenient and hassle free, time saving, larger variety.
• Comparative shopping possible- browsing through online catalogues.
• Somebody else other than buyer can order goods.
• Business customers- learn about new products & services- time saved in
meeting sales people.
• Buy mailing lists- any group : left handed, overweight, millionaires
• Personalize and customize the messages- build continuous relationship with…
Tea, the most ancient beverage mankind has been enjoying, is still the most popular drink in the world. In India, it is grown in an area of 5.10 Lakh hectare. Since the first auction of Assam Tea made from indigenous plants held in London in 1839, tea plantation in India has been contributing immensely towards the socio economic development of the people of the tea growing regions of the country. Tea industry contributes…
At the beginning of the period, the price of Computers, Inc. divided by the industry index was 0.39; by the end of the period, the ratio had increased to 0.50. As the ratio increased over the period, it appears that Computers, Inc. outperformed other firms in its industry. The overall trend, therefore, indicates relative strength, although some fluctuation existed during the period, with the ratio falling to a low point of 0.33 on day 19.
Five day moving averages: Days 1 – 5: (19.63 + 20 +…
not limited to, the following: obesity and other health concerns; water scarcity and poor quality; changes in the nonalcoholic beverage business environment and retail landscape; increased competition; increased demand for food products and decreased agricultural productivity; consolidation in the retail channel or the loss of key retail or foodservice customers; an inability to expand operations in developing and emerging markets; fluctuations in foreign currency exchange rates; interest rate…
However, the large drop in PalmKid’s contribution margin per unit combined with a decrease in the actual number of PalmPro units sold as well as a drop in the actual contribution margin per unit below budget, led to the total contribution margin being much lower than budgeted.
Other factors could be discussed here––for example, it seems that the PalmKid did not achieve much success with a three digit price point––selling price was budgeted at $149 but dropped to $102. At the same time,…