the concept of Creating Shared Value written by Porter and Kramer (2011), discussing the Author background and language used, as well as the strengths of CSV that takes social responsibility to the centre of the business, meanwhile pointing some weaknesses and comparing with another concept called Corporate Social Responsibility. Is CSV the answer for all businesses problems? Michael E. Porter can be consider one of the most respected gurus on management and competitiveness, well regarded among…
that they act ethically and contribute in various positive ways towards the society. To maintain, a social and sustainable company, each corporation performs a CSR report that tackles the company’s economic, ethical, social and environmental responsibilities, in which it communicates the necessary information to its employees and stakeholders. IKEA is a multinational company established in Sweden that designs and sells ready-to-assemble furniture, appliances and various home accessories. Every…
In Malaysia, generation Y is also used to refer to people who were born after 1980 and in 2009, they constituted of 27% of the population. This population has grown and currently, they make up 40% of the Malaysian workforce (Jalil et al. 138). At the workplace, the Malaysian generation Y are considered to be more cooperative, confident, and optimistic about the future, fast learners, and dislike inflexible work schedules and rigid policies compared to baby boomers (Jalil et al. 138). Studies…
3.2: Marketing plan for Coconut Bliss Marketing plan is the blueprint of the future marketing actions after analysing the factors affecting marketing directly or indirectly. Following is a marketing plan designed for Coconut Bliss: Environmental analysis with the help of situational analysis tools: Environmental analysis is meant for betterment of business by providing framework for the planning. It is helpful and easy to use for any type of business (Michael, 2013). Following are the…
McLamore Foundation: Burger King McLamore Foundation gives back to the people. The foundation was created in order to help promote charity organizations and activities. Burger King uses their brand to collect donations and scatter it across the world. For example: Burger King has decided to support Room to Read. Since its creation in 2000, Room to Read has changed 7 million children in Africa and Asia by helping them to become literate and teaching them gender equality. Room to Read will create…
Every individuals or employees has the rights and responsibilities which they have to follow. The doctrine of piercing the corporate veil or lifting the corporate veil applies where the person is an under legal obligation or liability which he deliberately evades . The court will look after the company records…
Question 1 Developing an Organizational and Global Ethical Culture and the Benefits of Business Ethics Define what is meant by an organizational ethical culture. Then, identify and describe the four primary benefits of business ethics. An organizational ethical culture encompasses various sections of the company and represents how things are done internally and externally. Ethical culture for organizations also represents the ethical behavior they present as well as the relations of an ethical…
The responsibilities of a corporation are creating structure and function of its own organisation, providing continuity, effective management and increase of profit, and social responsibilities. Corporate responsibility is concerned with the sustainability of an organisation’s ethics over the long term. At its core, corporate responsibility seeks to add value to an organisation's activities by ensuring they have a positive impact on society, the environment and the economy. The corporate social…
a. What is the organization’s business and mission? The organization I would like to focus on this project is Bobbi Brown(BB). BB is a global prestige cosmetic brand that empowers women to embrace and enhance their individual beauty (Bobbi Brown, n.d.) b. How big is it? According to the Estee Lauder Companies Inc.’s 2016 annual report, its 2016 net sales was $11,262.3 M aligning sales from its wide range of global market. Currently, more than 46,000 employees are working for the Estee Lauder…
the decisions it would take. The corporate decisions involve business ethics and the corporate social responsibility and comprise environmental stewardship, fair labor practices, accurate accounting, reputation management, as well as corporate governance. As such, the business ethics field is concerned with the scope of responsibilities for all its stakeholders. The corporate social responsibility is concerned with the welfare of a society thereby making the society’s health and the long-term…