GENERAL STUDIES: Business Administration | MAY 1985 | Louisiana Tech University, RESTON, LA | GPA 3.76 Associate OF ARTS, GenerAL STUDIES: BUSINESS ADMINISTRATION | MAY 1984 | Louisiana Tech University, RESTON, LA | GPA 3.76 Military Technical TRAINING Electronic Systems TECHNOLOGY | May 1987 | The Air UniverSity - Community COllege of the Air FORCE | Maxwell AFB, LA | GPA 4.00 L30ZR2825 24, TEMPEST NONSTOP and HIJACK Testing ? 60 HOURS | MAY 1986 | National Cryptologic Center - NSA |…
“The psychic shiver the Sgt Peppers sent through the world was nothing less than a cinematic dissolve from one zeitgeist to another”. MacDonald, I. (1994) Revolution in the head Fourth estate P220. The Beatles appeal to all generations young and old. They are unique in so many ways and had the amazing ability to listen to what was happening around them in popular music and respond to it. By creating the alter ego that is Sgt pepper’s lonely hearts club band, the Beatles, never became…
Although multinational growth extends back to 1920s, when Ford and General Motors established their European subsidiaries, until the 1970s the world auto industry was made up of fairly separate national markets. Each of the larger national markets was supplied primarily by domestic production, and indigenous manufacturers tended to be market leaders. For example in 1970, the Big Three (GM, Ford, and Chrysler) held close to 85 percent of the US market, VW and Daimler Benz dominated the market in…
Acme Products, Inc., requires a new machine to produce a part for a heat generator. Two companies have submitted bids, and you have been assigned the task of choosing one of the machines. Cash flow analysis indicates the following: Year Machine A Machine B ---- --------- --------- 0 -$1,000 -$1,000 1 0 417…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…
However, the large drop in PalmKid’s contribution margin per unit combined with a decrease in the actual number of PalmPro units sold as well as a drop in the actual contribution margin per unit below budget, led to the total contribution margin being much lower than budgeted. Other factors could be discussed here––for example, it seems that the PalmKid did not achieve much success with a three digit price point––selling price was budgeted at $149 but dropped to $102. At the same time,…