Renault

Case One: PORSCHE “How Porsche Created New Relevance for a Revered Icon” Case Summary : The Porsche 911 - revered icon and heart and soul of the Porsche brand, was facing a precipitous sales decline due to uncertain economic situation in United States. Its ultra-performance credentials made it an impractical purchase, as recession-impacted luxury sports car buyers who were seeking every-day drive-ability. The "Engineered for Magic, Every Day" campaigned proved that the 911 - and in fact all…

1, From the scenario of the Nissan which is having its business extent in the automobile sector and its business plans to establish in the market with server extent. Based on the scenario a SWOT analysis is done in organizes to find the several aspects of the company in terms of the SWOT. SWOT analysis is the A SWOT analysis is considered as the structured planning method that is used to evaluation of any business or project on some aspects like the strengths, weaknesses, opportunities and…

Ferrari is an international auto mobile company based in Italy, Maranello the place where the founder Enzo Ferrari was raised and started the production of these luxurious cars. It has been established in the late 1940s, that very same year Enzo Ferrari drove the very first model of a Ferrari car, 125 S out onto the roads. That very same year Ferrari also took part in Formula 1 racing, with their very own car instead of the Alfa Romeo that they used to race with, and has ever since conquered…

Case Analysis #1: Volkswagen and the Engine Emissions Tests PR Crisis ϖ Main problems: In September 2015, the United States Environmental Protection Agency (EPA) found that VW cars being sold in America had a “defeat device”, or a type of software program, in diesel engines (TDI) that could detect when they were being tested. It was found that the car maker intended on changing the performance of the vehicles to improve results, making them more enviormentally-friendly. On September 18, the…

West Herr Auto Group – Strategy Analysis The goal of this paper is to analyze the successful strategy mapping approach of West Herr Auto Group, a local diversified used car dealer in Buffalo, New York, utilizing the tools and techniques described in Tovstiga’s 2013 book “Strategy in Practice” (Tovstiga, 2013). Summary of the organization The West Herr Auto Group began with one car dealership in the Buffalo, New York area started in 1950 and is now a group of automobile dealerships, with 18…

SUMMARY Today, after the launch of Model-S, TESLA gains the high amount of profit and get the strong position in the competitive environment under which TOYOTA, HONDA and others has already got a secure position. The roadster was the first product of TESLA, but it was not affordable prices. TESLA is using the EVs technology instead of an automobile oil system. Its products are environment friendly and save the travel cost. Because of use of modern technology TESLA has a big market only in…

Dollar rental car is the right car rental business when you want to go out of town or if you want to travel to the United States and Canada. Renting a car is one of the popular transportation for tourists. Although you can take a taxi or bus, but the cost will be huge and besides they only exist in big cities so it will be very difficult if you want to go to the countryside. In addition, you will feel very lost if you do not rent a car. Why? When you are traveling, there will be a lot of cool…

Marketing Strategy Assignment By, P Mahesh Shenoy Christina Thomas George Jacob Q1. Discuss and evaluate Ford Group’s corporate level international strategy based on the type of pressures on cost reduction/local responsiveness that is required for this industry. Ford Motor Co. has seen it all. From the rapid rise in demand for cars in U.S.A. to the entry of the competitive Asian car manufacturers into the market. It is a company which had withstood the test of time due to its…

In response to your request, I am providing you with this report concerning the analysis of Uber’s internal strengths and weaknesses and the external opportunities and threats. The Ride sharing service Uber is one of the fastest growing companies at the moment, valued at $ 17 billion. It is available in more than 150 cities in more than 45 countries. Uber has been trying to expand into Europe, but unfortunately with not much success. To make a successful entry into the European market, Uber has…

About the Company The Company primarily operates in the automotive segment. The company's automotive operations are further subdivided into Tata and other brand vehicles like Jaguar Land Rover which has enabled the company to enter the premium car market in developed markets such as the United Kingdom, the United States, Europe and China as well as several emerging markets such as Russia, Brazil and South Africa amongst others. Company produces wide range of products like Passenger Cars, Utility…