Relationship marketing

(1998). The Relationship between Alumni and University: Toward a Theory of Discretionary Collaborative Behavior, Journal of Marketing Theory and Practice, Vol. 6, No. 2, pp. 97-112 The article, “The Relationship between Alumni and University: Toward a Theory of Discretionary Collaborative Behavior”, studies the relationship between alumni and university with the theory of relationship marketing, which is a part of customer relationship management. According to Forbes, Relationship Marketing is…

of marketing is managing profitable customer relationships’ (Introduction to Business Processes, Operations, Management and Marketing, 2011, p. 6). Any Businesses cannot build strong relationships without this function in an organization. In this essay, I am going to analyse importance of marketing and tools of marketing. Definition of marketing Although marketing is often seen as advertising through televisions, newspapers or magazines and selling products or services to customers, marketing is…

This article discusses and evaluates the role of marketing concerning hypermedia computer-mediated environments (CMEs). The authors of this article employ an approach that considers hypermedia marketing as being large-scale or global networked environments. In this regard, the World Wide Web (WWW), which can be accessible by people around the world, is the initial start of global marketing in addition the present global implementation of this concept. Marketers are consequently introduced to the…

something different then other competitors. Designing a consumer-driven marketing…

Marketing Strategy: Promotion Promotion is one of the most complex elements of the marketing mix because it is a mix of tools and strategies that are utilized to create customer value by communicating, displaying and showing the benefits of a product or services brought by a company. The key of promotion is how making those tools and strategies work together to engage and build stronger relationship with our customers. In order to achieve this goal, a company needs to formulate and implement an…

Proven success in creating and implementing marketing strategies that maximize growth for membership driven organizations; consistently surpassed performance goals by 25% or more Strong leadership and interpersonal skills; self-assured in building relationships with members, community leaders and business executives to develop opportunities for long-term growth Commitment to superior customer service with a focus on understanding individual preferences in order to provide programs and services…

BENEFITS OF SOCIAL MEDIA MARKETING Marketing is the process of planning and executing the conception,pricing,promotion and distribution of ideas,goods and services to create exchanges that satisfy individual organizational objectives.Social media marketing,therefore, is basically the use of social media platforms to promote products and/or services. Social media marketing consists of actions taken to build and maintain desirable relationships with target audiences involving a product,idea or a…

OPERATIONAL MARKETING APPROACHES Operational marketing approach (internal) is a concept that sees “customers” who must be sold on the property they work for and convinced of their importance to its successes. Internal sales are the specific sales activities engaged in by various employees of a property in conjunction with a program of internal merchandising to promote additional sales and other external client’s satisfaction (Loosemore, Dainty, & Lingard, 2003). The marketing efforts of an…

1.1 Background of the Study Brand awareness of a product or service can be spread mainly by mass marketing during the main stage of promotion, while brand loyalty can be established and increased by the use of different marketing tactics after a purchase is made, this may bring about intangible benefits such as reduced costs and increased incomes for businesses (Radu, 2013) In light of this, many businesses today have begun to shift their strategic focus from emphasizing customer acquisition to…

defining policies and marketing strategies are constantly changing themselves. These changes are influenced by the economic systems, open markets, and especially how technology influences the way people work, interact and shop, resulting in an integration between consumers and businesses. Several tools are used by the organizations to keep their customers motivated by the brand. The relationship marketing is one of these tools, which seeks to create and maintain long-term relationships with…