Relationship marketing

1. Introduction A comprehensive definition of “An Exploration of the Intangible Asset”, often intangible asset types are non-physical source of value related to staff capabilities, company source, way of operating and relationships with customers. Instance can be referred to patents, copyrights, franchises, goodwill, trademark, brands names; it leads to save the enterprise and can call the cost of intangible assets and certain business. Intangible asset is unrecognized accounting reports. The…

Marketing plays such a crucial role in our lives, whether we realise it or not. It can be argued that it is one of the most important functions within a brand, and perhaps even the core of an organisation, as it has direct impact on sales and it is essential when introducing a new product, where initial buzz is important. In this essay the role and impact of marketing will be discussed, in particular during the launch of small electronic goods. The smartphone market, for instance, saw a global…

Critics claim that traditional marketing concepts and methods developed over decades are based exclusively on transaction (Brodie et al., 1997; Juttner & Wehrli, 1994). Not only strategic marketing approaches, but also cooperative marketing instruments (e.g. product merchandising, pricing, sales promotion etc) are accordingly aimed at the initiation of transactions with customers often not even clearly defined. Transaction marketing has faced numerous setbacks with respect to the philosophy,…

Social Media Marketing Trends that Drive Small Business Success The current technology revolution has completely changed the manner in which brands market and promote themselves. The expanse of the internet and the emergence of social media platforms have provided businesses with immediate and intimate mediums through which they can engage their customer base. Never has it been so important for small businesses to effectively engage their target audience. Although the global economy has been…

this mutually beneficial relationship is to make Jim’s clients feel valued. When clients feel valued, they are more apt to remain a client. On a daily operating level, staff members must make it a point to greet all clients by name and ask them how they are doing. This indicates two things to clients: that they are important enough to Jim’s to have their names remembered and that their overall well being is of importance to Jim’s and its staff. Building this relationship means continuously…

the importance of placing more emphasis on relationship marketing programmes like customer loyalty, customer retention and customer satisfaction programmes in order to keep existing customers and to turn new customers into returning loyal customers. For my Case Study, I am looking at the Boots "Loyalty card scheme programme" as it is a tool Boots use in order to build relationships with its customers. Boots have achieved successful customer relationships by identifying the various target…

Robert Bartels, a famous marketing scholar who earned his bachelor of science in marketing in 1935 from Ohio State University and then his Ph.D. a few years, studied under two pioneers in marketing: Harold…

been noted that displaying your relationship status on your Facebook profile can add problems to a relationship. Couples feel that once they have made that public declaration to their friends and family that shows as their mutual commitment to the relationship. Friends and family tend to get involved at the point, being concerned with meeting the significant other, wanting to get to know that person, so on and so forth, that the stress of actually being in a relationship continues to build. Once…

throughout his book, The Art of War, starting with the advantages that generals can put themselves in by going through thorough pre war calculations- one key being knowing their enemy fully- while then establishing a relationship of equal importance between pre…

motorcycle and going to explain about the “customer relationship management; marketing segmentation; marketing strategies; and decision making on motorcycle”. Question 1 (a) Customer Relationship Management The meaning of customer relationship management is that it is the wishes of the company to maintain a good relationship with their customers in terms of the business success of the organization. The main intention of the customer relationship management in an organization is the…