Relationship marketing

1 CAUSE-RELATED MARKETING/CAMPAIGN For the past two decades, the increasing trend of cause-related marketing (CRM) had attracted many non-profit and even profit organisation to participant in this practice. An early example can be seen from the American multinational firm – American Express in 1984, engaging in monetary donation for every transaction with the company. (Rozensher, 2013) While non-profit organisation see this as an opportunity to raise funds, marketers see voluntary corporate…

Why Your Landing Page is the Difference Between PPC Success and Failure Digital marketing has become a vital component in the development of overall marketing strategies, even for companies who operate brick and mortar businesses. Never has the need to develop an online presence been more prevalent than it is at this moment. Mobile technology has provided unlimited access to the consumer, who has now been conditioned to seek out quality and enjoyable experiences when online. When it comes to…

Social Media Marketing Coca-Cola is one of the most popular and recognizable brands in the world and to them, building an audience is not a big issue. The brand has used different social media marketing tactics including the use of video messages on platforms like Facebook, Instagram, and Twitter to stay cohesive. With over 82 million fans liking the brand page, Coca-Cola uses this space to promote their brand initiatives and campaigns. The main strategy has been developing based on what the…

your customer base into five groups providing a better understanding of customer loyalty. According to Dr. Thomas and our textbook the customer can progress through the five stages but does not have to, they can stop at any point and continue the relationship or terminate the connection (Schneider, 2012; Thomas, n.d.). Determining the exact percentage for each group will vary based on the understanding of the market and its customers, my suggestions would have a plus/minus error rate of one…

Brief Summary of the Anvil Media Case The Anvil Media Company, a search marketing agency, was founded in 2000 by Kent Lewis. They specialize in SEO, pay-per click management, search engine marketing public relations, online reputation management, and social media marketing services. The challenge Lewis faced was to continuously cultivate both his firm’s reputation and his personal brand. He created a two-way communication which enhanced his personal and firms image while making quality…

and stealing viewers from TFC. By June of 2006, Jared Thomas, TFC’s CEO, determined that TFC had to develop new marketing and brand-building programs to further its growth (Stahl, 2007, p. 2). Key Strategic Issues TFC had to make drastic changes to its marketing programs due to the lack of detailed segmentation, the age of TFC’s avid viewers and the lower ratings. TFC’s marketing messages were to appeal to a broad group since it had grown without articulating…

Massachusetts Institute of Techbology (MIT). When they started their revenue was $255,000 rising up 3 years later with $15.6 million. They were more than just a software company, they were the start up of inbound marketing and had to convince the customer that this new way of doing marketing would work out. Thinking about accelerate their revenue, they were grappling with few issues: they faced diverse pool of customers, but they would need…

Coca-Cola Marketing Strategy The world's third largest company Coca-Cola is one of the most recognizable brands today. According to researchers, Coca-Cola is available in every country, including Cuba and North Korea (through the grey market). Furthermore, Coca-Cola sells 1.8 billion bottles every day and the numbers are still rising. It's quite hard for organizations to reach the magnitude of Coca-Cola, but using the right marketing strategies may give a huge boost to increase worldwide brand…

to their wanting to buy the new Xiaomi phones like Redmi and Mi Note 2.0. The main goal of any company is to fulfill the needs and wants of their target market and customers. And once the company fulfills these needs, it creates a good customer relationship and this leads to customer loyalty through which they increase their sales, numbers of customers and also expand their target market. So the main goal of Xiaomi is to meet the needs and wants of the target customers in countries like India,…

Introduction In this essay I will describe consumer behaviour and also how the consumer interacts with the digital market. Also I will discuss two marketing campaign launched by Coke a Cola and KitKat. The campaign launched by Coke was called “Share a Coke”, the campaign KitKat launched was called “Have a Break”. I will discuss why both of these campaigns were launched and also what they wanted to achieve by launching it. Consumer Behaviour Consumer behaviour is the study of how a consumer…