Relationship marketing

Brand image and fan loyalty in professional team sport: A refined model and empirical assessment. Journal of sport Management, 22(2), 205. Presently, majority of those individuals who are involved in marketing have placed customer relationship as a priority in their practices. In carrying their marketing activities, the marketers are keen in retaining the customers to their products and organization. As a result of this, a study was carried out to determine the relevance of brand image in…

development strategy, marketing professionals should have sufficient skills, attitudes and behaviors to be successful in the future. According to the recent report published by KPMG and the London Chamber of commerce and industry (LCCI), approximately 20% more construction managers, surveyors, electricians, etc. required futuristic knowledge and thinking style to face the drastic change in the construction industry. With this amazing change in technological environment, marketing…

online has become one of the top ways to shop other than going to the store. Internet marketing is shopping online with complete freedom to buy any item using credit or debit cards. Internet marketing is also referred to as e-marketing. Internet marketing has changed the way companies and consumers buy and sell their products and there is advantages and disadvantages of using internet marketing. Internet marketing is used of course online and the specific target is people who use the internet…

arguments of marketing is that it only benefits the marketer as it intends to meet the needs of a company or individual at the expense of the society. The opposing argument is that marketing could be also beneficial to the society as it informs people on a product, service or idea that could be useful in their lives. Another ethical argument about marketing is that it is good for competition as it enables competing parties to offer better products or services. An opposing argument is that…

has came into existence. He has done his MBA (Marketing) from BK School of Management, Ahmedabad. He has a wide experience of 12 years in managing business development encompassing sales, marketing, client relationship management and team management. He has worked with Reliance capital, Kotak Mahindra Bank and IDBI Bank.  Ravindran Nambiar (Co-founder & Chief Marketing Officer): He takes the decision regarding overall business strategies, marketing, network tie-ups, client acquisition &…

Marketing is defined as the activities and processes for creating, communicating, delivering, and exchanging offerings for clients, customers, partners, and society as a whole (Rooney, 2009). Health care organizations are also using marketing strategies and techniques to promote services. However, marketing in health care brings forth several challenges. The article by Rooney (2009) states that many people refuse to envision themselves as users of hospital services, and avoid advertising that…

comparisons were not enough for deciding factors, convergence was essential. Our findings determined the wide-ranging argument of social media and its significant impact in marketing. Detailing specifics of our material allowed the team to focus our attention to social media and the influence in marketing, promotions created by such marketing, and feedback by the consumer toward selected products. Social media, specifically Twitter and Facebook were unanimously declared top mediums of…

Before Medibank can decide on what promotional mix to use, Medibank should consider the changing marketing communication landscape. These include advent of specialty media, especially digital, rising media costs, declining audiences for traditional media, availability of ‘on-demand’ viewing and listening i.e. time shifting and ‘zapping’, ‘cross-screening’ meaning the usage of tablets, smartphones & TV, availability of rich content that facilitates interaction and engagement, and audience…

discontinuity in its products. (Abad, 2016) OVERVIEW OF THE MARKETING AND…

Is it misleading or deceptive for organizations to package products in a way that entices customers to purchase their product? Not necessarily. When going to a job interview, people dress to make a good first impression. When marketing a product or service, companies want to package products in a manner that entices customers to take a second look. Ethical issues arise when they choose to charge a higher price for their product based on the idea of sensation transference. Some…