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    “Students Talk About Race” laid the foundation for reaching this goal. And through my professional work in public relations and marketing, often in areas of social impact and Corporate Social Responsibility, I have developed skills vital to storytelling, motivating public opinion and communicating effectively in various industries. It is my hope that through a mater’s degree in international relations, I will continue to fine tune my skills, and become an effective player in promoting healthy…

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    media when comparing themselves to public relations, with Munro (2016), believing that “...PR needs journalism, more than journalism needs PR...” (Munro, 2016), which alludes to White and Hobsbawm’s (2007), conclusion that the media’s view of public relations is more prejudiced, compared to the public relations view of the media. These beliefs indicate that the power, at least in the mind of media practitioners, is held by the media, and that public relations are at the helm of the journalist’s…

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    Halldin Public Relations is a service orientated firm specializing in promoting and protecting the public image of its clients. The services offered are unique to the needs of the client. Each team member brings experience and contacts to the team. Team members have their own clients, with the ability to ask for assistance from others in the office. New clients are sought out and decided on based on skills and abilities of the team member to be the primary contact. The organization grows as…

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    Public relations is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (About Public Relations). I am a public relations major and I am interested in what Public Relations does and what it embodies. There are stories about those who work in public relations under big companies, such as BP Gas and Exxon. During the major oil spills crisis, the CEO of both companies explained the reason for the oil spills, however,…

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    Public Relations and Marketing: A Merger for the Twenty-First Century Traditionally working side by side, the distinction between marketing and public relations appears to be fading if not already diminished completely. With the exponential growth of social media and mass communication throughout the world, the landscape of commercial and personal representation has been immensely changed. Now, more than ever, through technology the connection between the population, companies, and figureheads…

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    Public relations is defined as a communication process that builds mutually beneficial relationships between a business and their publics it is often processed to influence public opinion. Most often done by communication between both groups of individuals whether it be a company or media coverage. The principles of public relations are founded by Arthur W. Page they are as follows; tell the truth, actions speak louder than words, always listen to the consumer, anticipate public relation and…

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    Internal Relations is public relations that companies uses to communicate with their employees. The primary role of internal relations that the book, Effective Public Relations describes it as to be able to effectively communicate within an organization. Some key-words that are used to describe different methods of Internal Relations is asymmetrical worldview and symmetrical worldview. Asymmetrical worldview is an applied system that some organizations used, such as the military, where the goal…

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    National Labor Relations Act The National Labor Relations Act (NLRA), also known as the Wagner Act, is a Federal Law enacted by the Congress in 1935 to protect both employers and employees. It protects employees regardless of whether one is a member of a union or not. It grants them the right to form or join trade unions in order to improve their working conditions. NLRA stabilizes the employer-employee union relations (Bible, 2015). The Act also restrains certain private sector labors and…

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    There is no question that the relationship between journalists and public relation practitioners is not only vital but also stands as a highly complex relationship. Whether each side wants to agree or not, journalists and public relations need to be linked in today’s modern world in order to produce news. The mutual relationship between journalists and public relations practitioners is more relevant and important now more than ever. The way in which we can access news is no longer just through…

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    Introduction An essential component of any Public Relations campaign is a high-level strategy involving an organisation 's publics. Grunig (2013) defines Public Relations and Communication management as fundamental to achievement of organisational goals. Communication is used within strategy in the Waterview Connection Development (WCD) to show where the organisation wants to be in the court of public opinion prior to and during the major road project. Underway in west Auckland, the WCD…

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