Regulatory Focus Theory

In 1962, noted biologist Rachel Carson published her book Silent Spring that told of the different effects poisons, such as parathion, have on the ecosystem. Soon after being published, her book gained the attention of the American public and helped to transform their attitudes towards the environment. In the excerpt Carson advocates for the ban of parathion by describing the farmers’ use for the poison as warlike, by faulting the ignorant public, and the negligent government for the poison’s…

Persuasion Axiom #1 – If people resist your ideas, persuade them. If there’s no resistance, you don’t need to persuade. The idea that you don’t need to persuade if there’s no resistance is most striking. And while it is on some level obvious, the thought can be counter-intuitive to those who feel the need to continuously sell their ideas. Since it seems natural to want those who agree to continue agreeing, there may be merit to continuing the pitch, if only on a reduced level. However,…

When comparing two different pieces of writing, it is important to assess the differences between the pieces’ tones and purposes. Essays that have similar themes can be misinterpreted as similar even though the purpose and tone of the two papers are quite different. The essays “Learning to Read” by Malcolm X and “Learning to Read and Write” by Frederick Douglass appear to be very similar. However, the two pieces have very distinct tones that are generated by each author’s purpose. The tone of…

It is impossible to write a book about the self without bias; each statement is crafted to appear a certain way. Consequently, readers must evaluate if statements made about the self are true or simply crafted through rhetorical devices. In one of the first books written of the self, Saint Augustine, later the Bishop of Hippo, writes of his conversion to Catholicism using a blend of rhetoric and scripture to persuade readers to evaluate their own selves. In his book, Confessions, Saint Augustine…

Throughout the history of America, citizens have always found issues with the moral standing of the government and its policies. These people also offered their own solutions to the moralization of the government and its laws through significant changes to the institution itself. Movements like this are referred to as reforms, which, simply put are the improvements of corrupt institutions for the betterment of both the individual and society itself. During the mid-nineteenth century, America was…

What’s the purpose of an ad? Is the purpose of an advertisement to persuade us into buying a product that is shown to us? Well, the purpose of the 1967 BMW ad was to persuade the audience to buy a two door sedan. This ad reveals a lot about that era and the society. We learn a lot about the culture by analyzing the ad that is being displayed that persuades the audience to buy a luxurious car. BMW was started in 1917 as an aircraft manufacturer. BMW is a German company which its headquarters is…

Advertising plays a huge role in the U.S. economy and fulfills many consumer needs (Advertising, 2011, p.129). Furthermore, Medoff and Kaye explain, advertising generates revenue by persuading people to purchase products and services (2011, p. 137). Individuals are exposed to anywhere between three to five thousand advertising messages per day (Advertising, 2011, p. 153). The film Invisible Persuaders: The Battle for Your Mind, demonstrates how individuals are meticulously targeted for…

They say that it is wise to persuade people to do things and make them think it was their own idea. However, mental change isn’t easy to take control just like what happen inside the story, “persuasion”. Characters are trying to shape the way of other thinking to what they think it work best. So, why is it so important for the characters to persuade one another when they know that the consequences that will happen to their life can be completely change? Initially, it happens to change the line…

Motivation Devastation What is your opinion on the idea that motivation drives the decisions we make? Motivation is the drive a person has to do something. Although it is common for people’s actions to be the result of motivation, it does not always mean that person will do anything to accomplish what that person is motivated to do. Motivation was a typical sight in the film “Slumdog Millionaire” by director “Danny Boyle”. One way that proves this is because how Jamal never lets things keep…

Kara Zittergruen Ms. Murtha English III 6 February 2017 Revolutionary Essay Benjamin Franklin wrote "Speech in the Convention" in 1787 to try and persuade George Washington and the delegates at the convention to accept the Constitution. At the time, establishing a national government was much needed. Delegates at the Constitutional Convention wanted fundamental laws and basic rights for citizens. This is still relevant now because it has kept America orderly, and the country still follows the…