Regional District of North Okanagan

boats while carrying Kawasaki, SEA-DOO and Can-Am brands (Banner Recreation & Marine, 2015). Other businesses in competition in the North Okanagan include Alpine Motorsports (Salmon Arm) and Shuswap Extreme (Sicamous). Current marketing activities The current marketing activities for Vernon Motorsports include: • Website (www.vernonmotorsports.com) • Facebook page (https://www.facebook.com/vernonmotorsports) • On-hold messages on a loop • Castanet’s classified section (http://classifieds.castanet.net/cat/recvehicles/motorcycles/store_-_vernon_motorsports/) • Vernon Sun-FM radio advertisement • VernonToday.ca • Kijiji Vernon (http://www.kijiji.ca/b-buy-sell/british-columbia/vernon-motorsports/k0c10l9007) • YouTube page that is outdated (https://www.youtube.com/user/VMSAdmin1) • Brand specific demo days at their shop • Event sponsorships • Tradeshows – Vernon Snow Show (http://www.vernonsnowmobileclub.org/) Target Market The target market chosen for this campaign is: • Geographic o North Okanagan Valley – Vernon, Armstrong, Enderby, Lumby, Falkland, Salmon Arm and Sicamous • Demographics o Males ages 18-44 o Single o Single income household of $25,000 - $100,000 o Wants to snowmobile • Psychographics o Enjoys the outdoors o Look to express personal identity and style o Appreciates the winter months o Sense of freedom • Target market in North Okanagan Valley is a population of 20,075 (Invest Vernon, 2015) Objectives of promotional campaign The objectives for Vernon…