Reebok

SCHOOL OF MANAGEMENT, MANIPAL Case Study on Decrypting Levi’s Classic Codes PREPARED BY Team 5 RANJAN S VYSHAK K RAJ [141202070] [141202074] MOHAMMED MUHEEB S PRAJWAL [141202092] [141202093] LWINTON LANWIN RODRIGUES [141202126] SUBMITTED TO Dr. RANJITH V K PROFESSOR SOM MANIPAL Origin of Levi’s: In the year 1853 Levi Strauss emigrated to San Francisco, America and sets up wholesale dry goods…

tell me I’m not worthy.” He had a song about Airforce Ones which also contained basketball lyrics as well. “Cause she’s standing there as if I’m shooting free throws.” Purple and Gold with the Lakers….” Nelly also secured lucrative shoe deals with Reebok and in conjunction with Charles Barkley created ‘Air Derrty’ Limited Edition. He has participated in celebrity basketball games alongside of Lil Bow Wow. There is word on the street that he beat Allen Iverson in a one and one basketball game but…

Hip hop artist and basketball players are both performers, who have a rich connection and similar persona, showcasing style, swagger, urbanism, bravado, and coolness. This rich bond was established in 1979; from 1984 to 2009, a new era was conceived, known as “The Dunkadelic Era.” In 1979, the first mainstream explicit connection between hip-hop and basketball was established. The Sugarhill Gang’s hit song “Rapper’s Delight,” which is commonly referred to as the first mainstream hip-hop song,…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…