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In today’s society, there are numerous of social media such as, Facebook, Tumblr, Instagram, Twitter, Reddit. They are websites and applications that allows users to produce and share content with others, simultaneously, participating in social networking. Due to the mass of social media, news are spread more expeditors, innovative ideas are shared, and communication is much easier. With all these factors come into play, this have morphed our society to a quicker pace environment than it has…

Marine POYLO Redesigning Marketing – Carole ZIBI Sciences Po – Fall 2017 HBS Cases A/ ACCOR HOTEL CASE 1) Describe the customer journey and identify the problem they are trying to solve with Room Key The customer journey used to be exclusively handled by the hotel itself. Clients used to pick a destination and call the hotel to book a room. Today new entrants step in the customer journey. The customer journey is the following: • Dream: the future client thinks about travelling. He/she is…

“I'm hopeful that by the end of this talk you will make a choice, and join me in standing up against hate”, said hospital physician Suzanne Barakat. Suzanne tells the story of how Islamophobia has impacted her life in a heart wrenching way. She is putting herself out there so no one else has to go through the tragedy she went through. She explains how it affects Islamic people when she says, “These days, it feels like Islamophobia is a socially acceptable form of bigotry. We just have to put up…

Why Do We Have Religion, And Is It Beneficial? Ever since my birth I have constantly been surrounded by people of strong religious background, and there was never a time until recently that I actually began to question my own beliefs. I am baptized, and I’m not going to lie about the fact that I firmly believe that looking up to a higher power that would protect me in everyday struggles helped me a great deal in a couple of instances. However, starting a couple of years ago my blind faith began…

The Internet's effect on political parties has always been present but it recently became very prevalent, especially in this year’s presidential election. It was present in many ways from social media, to Internet polls and even emails. The two frontrunners of the presidential election, Donald Trump and Hillary Clinton, were very involved in the media, as they consistently posted to various social media sites. The two then candidates really used the internet to their advantage and used it as a…

Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest People of different ages, young and old, will love having a dog or a pup around. They even treat them as their best friend. Nevertheless, you must also think of the possible consequences that come with owning…

A Netflix original series, boasting only eight episodes. Four child actors huddled around a ten-hour marathon of Dungeons & Dragons. A mother communicating with her lost son via Christmas lights, purchased on layaway. An unlikely friendship between the smart, pretty young woman and the resident weirdo. A supernatural, mysterious young girl with an affinity for Eggo waffles. It might not sound like it works, but it does. While this summer’s Ghostbusters revival became the new punchline to every…

2.2 Go WILD!’S Target Market Go WILD! Tour operator aims to penetrate the UK market with its products and services, primarily targeting buyers of an ABC1 status, to match the brand reputation image and fulfil a role in providing clear supply and demand. Social grade is a classification based on occupation (NRS, 2016), although it doesn’t describe consumer motivations, it is merely a simple target group indicator which proves useful in the marketing and segmentation process (See Figure 2) The…

3.1 Introduction to entrepreneurship An entrepreneur has been defined as “individual who exploits market opportunity through technical and/or organizational innovation” (Schumpeter, 1965) and Entrepreneurship is “the process by which individuals pursue opportunities without regard to the resources they currently control” (Howard Stevenson,1983). Entrepreneurs perform the main functions of driving innovation, risk taking and management of resources. Entrepreneurs can be broadly categorized using…

In a recent TED talk, Chris Anderson talked about “The Secret to Great Public Speaking”. In this video, Anderson discussed how ideas are transferred. Idea is shared among people. The key to sharing one’s idea is to focus on one idea at a time. He explains that an idea, or an interconnection of neurons in an individual’s brain, will be shared in real-time in other’s brains as they hear of the voice of the speaker. One’s mind, or the thing that makes someone unique can be described as a vast…