Red Bull GmbH

Advertisers are constantly looking for new ways to evolve advertising and branch their products out to new groups of consumers and captivate a wider audience. This paper will study advertisements from four of the most popular beer brewing companies, Molson Canadian, Coors Light, Bud Light. Despite the obvious differences of each advertisement being from a different beer company, they all employ similar marketing strategies. All of the advertisements draw upon and appropriate subcultural elements…

are supposed to give the consumer the right amount of energy to get them through the last bit of whatever they are doing. Two popular energy drinks, 5 Hour Energy and Red Bull, both claim to provide the consumer with long-lasting energy without the crash. But…

Energy drinks, they are good right. Wrong, they are bad for you; it could be considered just as dangerous to your health as tobacco, drugs, or alcohol. Sure it hasn’t killed as many people but someday it will get there. Especially if there are no laws made about it. It is truly harming kids because their bodies are not developed enough yet and it’s really affecting their health. Monsters, there was a boy who had drank three of them quickly. Who know why but he did, well that boy is now dead.…

According to Energy Drink Us Redbull " In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. " (Company). Once Redbull was released, it became a huge hit. Redbull is available in one hundred- sixty nine countries and sold more than 5.9 billion cans in the year of 2015. Also in the website Energy Drink Us Redbull stated " A total of 5.957 billion cans of Red Bull were sold worldwide in 2015, representing an increase of 6.1% against 2014…

As a product that thrived on grassroots marketing, Red Bull depended on word of mouth. As word about Red Bull spread throughout Europe’s all-night-party circuit, so did rumors. Tales circulated that taurine was a derivative of bull testicles or even bull semen. Even worse, there were rumors that young people had died while partying too hard and drinking too much Red Bull. Although none of these rumors was ever substantiated, Mateschitz is convinced that one of the most important promotional…

Introduction: Ski jumping is one of the competitive sports with the Olympian ideal of going faster, jumping further and leaping higher than the opposition (Muller 269). However, sometimes accidents happen. For example, Thomas Morgenstern crashed during a trial round for the FIS Ski Jumping World Cup in Bad Mitterndorf. Later, he was hospitalized with skull injuries and a bruised lung (The Associated Press). Then, why did this accident happen? What influenced the performance of Morgenstern and…

Budweiser: Best Buds, 2014 (https://www.youtube.com/watch?v=7p_3lITiK_Q) Budweiser has had success of the years for the influential advertisements, especially the ones which view during the Superbowl. However, Budweiser does not employ the central route technique of persuasion, suggesting the peripheral route is just as successful. There is not a clear communicator in this advertisement; there is not direct speaking so the advertisement relies on a different form of communication. There are…

1. The advertisement that I’ve chosen is the Audi R8 commercial, name “Commander.” The commercial starts off with many views of a nice house with many pieces of space memorabilia, including photographs of a certain man in space suits. It is to be believed that the man in the spacesuit is the person living here. During this section there is a voice over saying: “This has to be the proudest day of our lives.” It cuts to a morose old man refusing to eat any more of his near full dinner plate. One…

Standardizing the visual language has always proved to be a challenge amongst all kinds of artists especially filmmakers. This, in turn, has spawned a collection of individualistic visual expressions in respect to every different director and filmmaker. Through the visualisation of elements within both our daily lives and those of imaginative scapes, the audience are subsequently exposed to an array of overt influences that minutely alter their subconscious mindsets. These messages and symbols,…

The first thing in the morning is to prepare an outfit for the day. Generally when I am getting dressed I think about the weather, what classes I have to attend, and how I am feeling in general. If I am a bit down and just want to be left alone, I will wear black so I don’t stick out, but I still look like I tried to get dressed and look presentable. If I am in a good, happy mood, then I will go with a lighter color such as blue or orange. When getting dressed in the morning, have you ever…