Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…
Every 2001 Lumina under warranty is backed with the following services: 1-800-CHEV-USA ® ( For vehicles purchased in Canada, call 1-800-268-6800) that provides in an emergency: Courtesy Transportation Free lockout assistance Free dead-battery assistance Free out-of-fuel assistance Free flat-tire change Emergency towing 2001 Chevrolet Lumina Owner's Manual Litho in U.S.A. Part Number 10300810 A First Edition © Copyright General Motors Corporation 2000 All Rights Reserved i…
What are the three elements of the triple constraint and why is an understanding of their relative weight important in exercising control over a project? The term ‘triple constraint’ refers to the fact that any project takes place within the envelope of the time it is expected to take, the budget available and some understanding of what has to be delivered, expressed as scope, product or quality. It is important for a project manager to understand the balance between the three triple…
Neoliberalism and political economy Neoliberal political economy is another form of economy within the capitalist mode of production and replacing the Keynesian welfare state with pro corporate state. Post Soviet Union disintegration; most of the state adopted willingly and some places forcibly implemented the neoliberal economy. The neoliberal economy unlike the previous capitalist model came with more unprecedented development advanced information technology and promoting aggressive…
Neither Dale Carnegie nor the publishers, Simon and Schuster, anticipated more than this modest sale. To their amazement, the book became an overnight sensation, and edition after edition rolled off the presses to keep up with the increasing public demand. Now to Win Friends and InfEuence People took its place in publishing history as one of the all-time international best-sellers. It touched a nerve and filled a human need that was more than a faddish phenomenon of post-Depression days, as…