Rear-engine design

CASE BRIEF – TATA NANO DESCRIPTION Tata developed and started manufacturing Tata Nano, “the cheapest car in the world”, and has to decide the level of production capacity. Should Tata be conservative risking to cede market to competitors or should they make an aggressive commitment? EVALUATIONS Tata worked years to develop a ULCC (Ultra Low Cost Car) targeting the bottom end of the pyramid of the Indian population. The development of Tata Nano was based on 3 main targets: cost lower than Rs 1 lakh, meet Indian domestic regulations, and performances meeting the minimum customer acceptance. The Indian potential market for such ULCC is estimated to be 380,000 units/year, and initial sales shows most of the requests coming for the top Nano model (i.e. LX model which target the comfort), 75% of the requests are concentrated outside of the main cities, and 50% of the requests are finalized to buy a second car. This last point is clearly off the positioning wanted by Tata which targeted families which own two wheelers. Essential is to understand the positioning of Tata Nano as “the cheapest car in the world” and the targeting wanted by Tata which are the 2-wheelers owners to switch to 4-wheel ULCC. A PESTLE analysis is performed before moving to the recommendations. • POLITICAL: Various Indian states offered incentives to set the production in their land. Export of car is growing especially in Asia and Africa. Tax reduction are applied to specific vehicle such as UV and MPV. •…

What does the 1954 mystery thriller Rear Window in common with 2014 action comedy 22 Jump Street? At first glance, the older and newer films have very little in common. The stories they tell have no similarities. Also, the editing styles and techniques are much more complex within the newer motion picture than the older one. However, after careful inspection, both films use the same basic components to achieve their storytelling goals. A similar practice is the use of music to establish or…

In the movie Seven directed by David Fincher in 1995, two detectives: William Somerset played by Morgan Freeman and David Mills played by Brad Pitt get called to solve a case of various murders representing the seven deadly sins: lust, gluttony, greed, sloth, wrath and envy. The personalities and personal struggles of both detectives begin to develop throughout the process of extensive investigating and high stresses of the case. The main take away from the movie is how the stressors and…

In Alfred Hitchcock’s Rear Window (1954) is a story about a photographer on his last week of recuperation from his last assignment where he was severely injured on the race track taking a picture of the wreckage. While recuperating Jeff has come into the deplorable habit of people watching his neighbors outside his rear view window, while watching he suspects one of his neighbors to have murdered his wife. Not being able to provide an eye witness account to what he believes happened he has his…

In the classical Hollywood area and beyond there is a clear and obvious depiction of the male gaze in film and it has become particularly synonymous with the work of Alfred Hitchcock, most notably in his 1958 film Vertigo. In many of Hitchcock’s films the male gaze is not only evident but is what contributes largely to the storyline. It is used to highlight the importance of the men and objectify woman to only be seen as an object of male desire. This is successfully done in Vertigo through…

of it." Hitchcock was an English and American film director and producer. He was best known as the "Master of Suspense;" and one of his masterpieces, the 1954 film "Rear Window," truly deserved him the title. The film starred James Stewart, who played as the travel photojournalist L.B Jeffries; and Grace Kelley who played as Lisa Carol Freemont, Jeffries' Manhattan socialite girlfriend. The story surrounded around Jeffries voyeuristic activities to his neighbors while using his telephoto camera…

In Alfred Hitchcock’s film, Rear Window, a particular scene begins with main character LB Jeffries confined to his wheelchair with a broken leg, and Stella, LB’s house nurse, watching across the courtyard as LB’s frustrated lover, Lisa, climbs the fire escape and steps into murder suspect, Thorwald’s, open window of his apartment, and begins to search for anything suspicious. Thorwald returns to find Lisa in his apartment. Luckily the police arrive and save her before she is assaulted. The scene…

As Alfred Hitchcock’s film Rear Window has been out since 1954, there have been many reviews and speculations about the film as a whole. The reviews are both positive and negative, some going in depth about the plotline and others giving the basics of the plotline as a reason for their opinion. This film is one that has a very good story, but seemingly questionable ethics and standards. In 1983, Vincent Canby wrote a review about Rear Window for the New York Times. He praised the movie that was…

Rear Window tells the story of a wheelchair-ridden L.B. “Jeff” Jefferies, a photographer who broke his leg while trying to get the perfect photo. While recovering, he watches his neighbors lives unfold from his back window through binoculars and his camera lens. He soon suspects that one of his neighbors, Lars Thorwald, murdered his own wife. He sets out to solve the case with the help of his fiancee and nurse, and discovers the stories of the other tenants around him while procuring evidence…

Welles used sound to establish and further enhance the viewer’s attention to the meanings of what is portrayed on screen. Another impressive use of sound in Citizen Kane is the sequence after the end of the newsreel announcing the death of Kane. We are exposed to a room, dimly lit and shallow (unlike the deep and wide banquet room), full of men. The camera focuses on Mr. Rawlston, who, while he speaks, performs a myriad of motions towards and against the camera – all of which are enhanced…